Analysing Consumer perception and Buying pattern in Traditional V/S Online Shopping for Electronic Goods.
Recent era has seen a huge surge in the use of internet and India is not lagging far behind. With the rise in number of internet users, many companies have started exploiting this as an opportunity to expand their business and target more consumers and create a dominant position in the business world. Companies have started to interact with customers and sell their products online. Some organisations specialise in such kind of business, for e.g. Flipkart, eBay, Myntra, Jabongg, etc. This new buzz of online shopping has made many traditional sellers ponder upon how to tackle such trends and whether or not to become a part of the same trend. Here, we are proposing to carry out a research to seek answers to this question, i.e. how are the consumers behaving and reacting to this new development and how have their perception regarding the traditional way of shopping has changed, i.e. if at all it has changed.
In this research, we would be maintaining our focus on the electronics goods segment. The list of products that are sold online is endless and it ranges from babies diapers to suave sports cars, but we have decided to narrow down the products to electronic good only. This would include mobile phones, computers, and computer peripherals, mp3 players, and music system.
We would be seeking answers to the following questions:
• To check the awareness level of consumers w.r.t. online shopping
• To check the awareness level of consumers about online shopping portals related to electronic goods
• To notice if there is any shift in the buying patterns of the consumers due to such shopping portals
• To find out the reason for such a shift, if it exists
• To understand if people restrain from online shopping and if yes, than why
Importance of the Study:
As it has been stated in the objectives that we are seeking to understand the shift in the buying patterns of consumers. Such a research can be useful for:
• Finding the scope, if company wants to diverge into online shopping
• Finding out the most shopped electronic product via online buying
• Company to understand, how to much to diverge between online shopping and traditional shopping
• Finding out ways to improve the current online shopping experience
• Finding out the factors that make a consumer shift to online shopping
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