Traditional Shopping vs E-Commerce

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EXECUTIVE SUMMARY

The title of this study is “Traditional modes of shopping versus Online modes of shopping”. This topic was chosen because there have been recent debates of whether the E-Commerce will soon replace the traditional modes of shopping or not. This study was conducted with the main objective of finding out what the consumers actually prefer when it comes to shopping. The study was conducted in Bangalore itself taking a sample population of 50 people and with varied age groups ranging from 18 to 45. From analyzing the various benefits, advantages and shortcomings of the traditional modes of shopping and online modes of shopping, the traditional modes of shopping seemed to have majority takers with 33 of the total population opting for this mode whereas the remaining 17 chose the online modes of shopping. However when the members were asked as to whether E-Commerce will soon replace the traditional forms of shopping, 50% of the total sample population agreed saying yes while the remaining disagreed and some could not agree. After conducting this study, the preference of the modes of shopping was clearly understood after the analysis of both the qualitative and quantitative data. The results were favoring the traditional modes of shopping from which we can infer that this mode of shopping is still alive and also still preferred by many people. The analysis of benefits of this mode of shopping was also positive. The online modes of shopping, though having lesser preference also showcased positive results in terms of benefits and advantages. Many participants in this study also felt that both modes of shopping go hand in hand which means they prefer a bit of both. As both modes of shopping have positive benefits, consumers can engage in both the types of shopping. But the problem of all consumers having the broadband facilities need to be addressed, as all cannot afford a fast broadband connection. This is when they prefer to shop for the goods the traditional way. Therefore, this study has brought about a clear idea and understanding as to the choice of modes of shopping by consumers and why they choose their particular mode. With the results, I feel the traditional modes of shopping will remain true to its original form and the experience it brings about can never be replaced by the online modes of shopping. INTRODUCTION

The world today is driven by technology. Technology is the backbone to various aspects of our lives. While some people are loyal towards the traditional forms, the others thrive to make the best possible use of technology. Technology has revolutionized various industries, businesses and the mechanisms of various organizations. It has even made the means to shop easy and feasible. With the revolution of E-commerce in the past few years, shopping has never been tiresome to those who are major fanatics. This mode of shopping has made it very interactive and allows consumers to choose a wide variety of products at reasonable rates with the ease of just doing the shopping while at home. Major players like Filpkart.com and Amazon.com have set a benchmark to other competitors who are also thriving to set up E-commerce websites. But can we completely agree that E-commerce outweighs the Traditional modes of shopping. The Online modes of shopping do have their set of shortcomings. With the low internet penetration rate in India, it seems too cumbersome for E-commerce firms to reach out to all people, when only a few can afford a broadband connection. This is when the traditional modes of shopping play a role. People resort to such modes of shopping and are quite satisfied with the benefits it has to offer. The shopping experience will be more when there is face to face interaction and to know the actual feel of the product. The right judgment to purchase the product can be made when people shop traditionally, whereas it is difficult to determine the genuineness of the product when it is bought...
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