Trader Joe's

Topics: Privately held company, Supermarket, Customer service Pages: 2 (680 words) Published: April 27, 2011
Trader Joe’s

Super Markets have become more competitive with their prices and private labeling. There are many different super markets that people go to for cheaper prices and good quality food. Trader Joe’s is a super market that sells food for a great value, people enjoy the prices at Trader Joe’s. Their importance is about customer service and helping people save more money. Trader Joe’s is a privately held company which is an independently owned business. They use their promotions via mail and also by word of mouth, so everyone can talk about it. Trader Joe’s also uses the Web for information about the company and how it grew from new products that have arrived in stores and also whats going on for sale.

Trader Joe’s retail is that its strategy main focuses are customer service, private labels, high sales of imported and organic foods and use of word of mouth promotions. Trader Joe’s care about all theses main focuses because that keeps the company growing. Trader Joe’s really care more than whom about customer service because they believe that its number one priority. Trader Joe’s appears to be a low-price operations with low costs and low profit margins. They will upgrade their products carried and improve facilities and customer service. They will also become more vulnerable to new discounters with lower cost structures.

The vertical marketing system used by Trader Joe’s is that they are a privately held company, which is a independently owned business along a channel of distribution. About twenty percent of Trader Joe’s suppliers are located overseas. This also enables the chain to have excellent products such as pastas imported from Italy, grape leaves from Greece, eastern European jams and jellies and French dessert. It is a perfect merchandise sourcing and also a hard strategy for competitors to copy. Trader Joe’s has now 250 stores in 22 different states worldwide.

Traditional supermarkets effectively can compete against Trader Joe’s by...
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