Mark has to bear no logical relationship to the underlying product. •Suggestive Mark
Mark has to evoke or suggest a characteristic of the underlying goods. •Descriptive Mark
Mark has to directly describes, rather than suggests, a characteristic of the underlying product. •Generic Mark
Mark has to describe the general category to which the underlying product belongs (Harvard Law, n.d.). Rally is the mark that bears no logical relationship to the car dealership services and products. Therefore, Rally is categorized as arbitrary or fanciful mark. 2. Explain whether or not it matters that Rally is associated with pizza. The point to this question is will it be any effects of the association of Rally trade name, who is an auto dealership, to a pizza shop; is there any marketing benefit for the pizza shop to have the same name as the Rally Motors? Does it harm Rally Motors? First of all, we have to see the fact that Rally Motors a largely advertized in the same area as Rally Pizza. Rally Pizza would certainly be benefited from those advertisements since the name Rally, are associated the two different companies with one another. People are likely to think of Rally Pizza when they listen or read the Rally Motors advertisements. According to the U.S. Code, “the use of a trademark in connection...