Toyota Strategic Mangment

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Contents

Introduction

History

Strategic working process

Vision

Mission

Goals

Objectives

Swot Analysis

Types of strategies

Organization’s strategies

BCG matrix

Recommendations

Conclusion

Introduction

Toyota Motor Corporation is one of the world‘s leading automakers, offering a full range of models, from mini vehicles to large trucks. Global sales of its Toyota and Lexus brands, combined with those of Daihatsu and Hino, totaled 6.78 million units in CY2003*. Besides its own 12 plants and 11 manufacturing subsidiaries and affiliates in Japan, Toyota has 45 manufacturing companies in 26countries/locations, which produce Lexus- and Toyota-brand vehicles and components. As of March 2003, Toyota employs 264,000 people worldwide (on a consolidated basis), and markets vehicles in more than 140 countries. Automotive business, including sales finance, accounts for more than 90% of the company's total sales, which came to a consolidated ¥16.05 trillion in the fiscal year to March2003. Diversified operations include telecommunications, prefabricated housing and leisure boats History

Indus Motor Company (IMC) is a joint venture between the House of Habib, Toyota Motor Corporation Japan (TMC) , and Toyota Tsusho Corporation Japan (TTC)for  assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01, 1990. IMC is engaged in sole distributorship of Toyota and Daihatsu Motor Company Ltd. vehicles in Pakistan through its dealership network. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. The majority shareholder is the House of Habib with 50 % of the equity. IMC's production facilities are located at Port Bin Qasim Industrial Zone near Karachi in an area measuring over 105 acres. Indus Motor company's plant is the only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured. Heavy investment was made to build its production facilities based on state of art technologies. To ensure highest level of productivity world-renowned Toyota Production Systems are implemented Strategic working process

One of the most notable processes that Toyota Motor Corporation had made famous is the Toyota Production System (TPS . At present , TPS is also known for a variety of terms like lean systems or just-in-time (JIT manufacturing , lean production , stockless production and zero inventories . A process strategy specifies the pattern of decisions made in managing processes so that they will achieve their competitive priorities . Also , a process strategy guides a variety of process decisions , and in turn is guided by operations strategy and the organization 's ability to obtain the resources necessary to support them . Thus a process strategy consists of decisions that help define the value chain . Usually these decisions seek the improvement of processes and they are done most likely when * A gap exists between competitive priorities and competitive capabilities * A new or substantially modified service or product is being offered * Quality must be improved

* Competitive priorities have changed
* Demand for a service or product is changing
* Current performance is inadequate
* The cost or availability of inputs has changed
* Competitors are gaining by using a new process
* New technologies are available
* Someone has a better idea

Vision
Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet,we aim to exceed expectations and be rewarded with a smile. We will meet our challenging...
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