Toyota Social Performance
Introduction
Since its establishment, Toyota has been dedicated to be a company with great social responsibilities, adhering to the direction of "safety, environmental protection and education" to make contribution to the society. It enhance enterprise values with love and dedication, and furthermore, the concept has been rooted into the marketing system, promoting the three-step strategy of "first manufacturers, distributors following up, and customer participating" for community projects of Toyota. In terms of education, Toyota sets up a lot of libraries which aimed at upgrading the quality of children in poor areas, what is more, it donated books, sporting materials and student funding to the students in rural areas. Besides, Toyota donated money and vehicles to the Hope Project when the Wenchuan earthquake occurred in China. Moreover, Toyota 's environmental projects are also an important part of public commonweal projects, by carrying out a lot of tree planting activities, sponsoring the environmental photography competition and so on. In terms of security, Toyota engages in a large number of traffic safety education activities to enhance traffic safety education of children and promote family happiness and social harmony. However, apart from the bright sides, Toyota also has space for improvement in social responsibility (McWilliams 2001). The "brake" incident on Toyota results in consumers losing confidence in Toyota 's vehicle, which is a lack of trust, also, a great blow to Toyota. This essay firstly discusses the social performance of Toyota, including charity and education. Following this, it will examine of how the company has impacted upon its stakeholders especially after the “brake” incident. Finally, it will look at the company’s actions on its stakeholders.
Toyota making contribution to charity and environmental protection The standard of measuring a good company is not only the good products and the sales figures, but also the corporate social
Since its establishment, Toyota has been dedicated to be a company with great social responsibilities, adhering to the direction of "safety, environmental protection and education" to make contribution to the society. It enhance enterprise values with love and dedication, and furthermore, the concept has been rooted into the marketing system, promoting the three-step strategy of "first manufacturers, distributors following up, and customer participating" for community projects of Toyota. In terms of education, Toyota sets up a lot of libraries which aimed at upgrading the quality of children in poor areas, what is more, it donated books, sporting materials and student funding to the students in rural areas. Besides, Toyota donated money and vehicles to the Hope Project when the Wenchuan earthquake occurred in China. Moreover, Toyota 's environmental projects are also an important part of public commonweal projects, by carrying out a lot of tree planting activities, sponsoring the environmental photography competition and so on. In terms of security, Toyota engages in a large number of traffic safety education activities to enhance traffic safety education of children and promote family happiness and social harmony. However, apart from the bright sides, Toyota also has space for improvement in social responsibility (McWilliams 2001). The "brake" incident on Toyota results in consumers losing confidence in Toyota 's vehicle, which is a lack of trust, also, a great blow to Toyota. This essay firstly discusses the social performance of Toyota, including charity and education. Following this, it will examine of how the company has impacted upon its stakeholders especially after the “brake” incident. Finally, it will look at the company’s actions on its stakeholders.
Toyota making contribution to charity and environmental protection The standard of measuring a good company is not only the good products and the sales figures, but also the corporate social
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