Toyota Production System -Business and Marketing Strategy, Swot Analysis and Its Implementation Plan

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Contents
  Executive Summary  
*“Toyota Service Management and Project Implementation Plan*” Report provides the complete analysis of Toyota and its Production System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota Production System (TPS). Further we have analysed the Business and Marketing strategy of the Toyota and performed the “SWOT” analysis in order to understand the strengths, weaknesses of the organisation and also threats to the organisation. The information that had been gathered via various means of the overall Business functioning of Toyota has been transformed graphically into “Blueprint” that helps us to have a better picture of Toyota’s business. Blueprint of Toyota has been embedded as a major part of the report. On the basis of analysis and blueprint a project plan has been devised to implement the project in a new location. The Project plan has been developed using MS Project and report encompasses the Activity on Node Diagram (Network Diagram) and Gantt Chart to give a detail explanation of the project implementation by breaking down the implementation process into different phases. Finally the report includes financial statements that include the Balance Sheet and Cash Flow sheet to implicate the financial transactions and cost the project would imply on organisation for starting a new venture in Melbourne.
The Purpose of this report is to Analyse a Service Industry, its Business and marketing strategy, develop a blueprint, devise a project plan and financial budget for successful implementation of the company in Melbourne using various statistical and organizational information available.
      History and Background     Toyota Motor Corporation is a multinational company headquartered in Japan and it is one of the best car selling companies in the world. The company was founded in the year 1937 by a successful businessman - Mr. Kiichiro Toyoda. [1] Toyota... [continues]

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