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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS

Study on Premium CarsWithTOYOTA KIRLOSKAR MOTORS|
Submitted By:
PRASHANT MAKKER
MBA-IB (2009-2011)
Roll No. : A1802009009

INDUSTRY GUIDE FACULTY GUIDE
Mr. RAJESH GROVER Mrs. KOKIL JAIN Manager –North Planning
Toyota Kirloskar Motors

AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA
AMITY UNIVERSITY – UTTAR PRADESH

CERTIFICATE OF ORIGIN

This is to certify that Mr.Prashant Makker, a student of Post Graduate Degree in International Business, Amity International Business School, Noida has done his summer internship in the Toyota Kirloskar Motors, under the guidance and supervision of Mr. Rajesh Grover, Manager North (Planning), Toyota Kirloskar Motors Private Limited.

The period for which he was on training was for 8 weeks, starting from May 3, 2010 to July 1, 2010. This Summer Internship report has the requisite standard for the partial fulfillment the Post Graduate Degree in International Business. To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research.

SignatureSignature
(Mrs. Kokil Jain)(Prashant Makker)

ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide Mr.Rajesh Grover, Manager – North Planning Toyota Kirloskar Motors Private Limited, for his able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible.

I would also like to thank the entire team of Toyota Kirloskar Motors Private Limited for the constant support and help in the successful completion of my project.

Also, I am thankful to my faculty guide Mrs. Kokil Jain of my institute, for her continued guidance and invaluable encouragement.

Signature
(Prashant Makker)

TABLE OF CONTENTS

Chapter No.SubjectPage No.

Ch.# 1.0Executive Summary………………….5

Ch.# 2.0Research Methodology………………8
2.1 Primary Objective(s)………………….9 2.2 Research Design…………….…10 2.3 Data Collection……………..…11 2.4 Sample Design………………..12 2.5 Limitations………………………….….13

Ch.# 3.0Company Profile …………………….14

Ch.# 4.0Industry Profile ………………..…….25

Ch.# 5.0Toyota Camry………………………..31

Ch.# 6.0Findings & Analysis………………….37

Ch.# 7.0Recommendations……………………54

Ch.# 8.0Bibliography………………………….56

Ch.# 9.0Annexure……………………………..58

EXECUTIVE SUMMARY

Five Years ago, the only place where you were most likely to spot a luxury car was a five –star hotel. Marketing these essentially meant giving the prospective buyer a test drive. And for the vast majority of Indians, or rather, metro city dwellers, not only buying one out of the question but even casually checking out the car in the showroom required guts.

A monthly group of industrialists, exporters, lawyers, real estate developers and other well heeled are buying luxury cars. Their aim: to make a statement about the purchasing power of their town. That’s how far luxury car have traveled in last five years in India. The barriers have been dismantled, the consumer is spoilt for choice, and whether one has the money or not, he is well versed with these brands. For luxury car makers, the sure way to tap customers is to be present where the are. So, from fan clubs to museums to racing tracks, these companies make sure that their brand make a personal statement about its owner.

The luxury car market in India stands at around 7000-8000 units per year and has been growing at 20% year-on-year. The german power houses take the lead in this segment-in financial year ended march 2010, BMW led with 3941 cars sold in _ndia, closely followed by Mercedes-Benz at 3760...
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