1.How do the major players compete in the bottled water market?
There are many major players in the world which compete in the bottled market like Coca-Cola ,Danon (France Largest Pakaged Good Company) Nestle (Sweterzland,s Largest Pakaged Good Company) Nestle (Sweterzland,s Largest Company) PepsiCo and Procter & Gamble are trying to compete the market of the whole world.
All the brands trying to create the market
Procter&Gamble hopes to redifne the market with the use of technology by introducing a new brand into the market Pur.
It includes the people with home water purifies , thus being a source of water supply
Coca Cola& PepsiCo;
Coca cola &Pepsi are also entering the bottled water market by expanding their product line into the bererage
.Pepsi introduced Aquafina in Australia
Coca cola aquired Mount Franklin major bottled water company in Austraila.
Realizing the income threat Danon .& Nestle strengthened their gosidioned by aquiring as much brands as they can.
Explain how consumer behaviour factors have driven the growth of the bottled market?
There are many factors behind the grouth of bottled water
Bottled water create a good image in the market because those people how use the bottled water always choice the favourite brand like Nestle many more
Bottled water also represents an attractive alternative. Bottled water great focus on healthy because water is pure and good for health.
It is a great effect on the purchasing power because when people saw the T v and Papers advertizment he wants to purchase those... [continues]
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