Toyota Motor European (Tme) Sustainable Logistics: an Example to Brazil

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Toyota Motor European (TME) Sustainable Logistics: An Example to Brazil

Authors: Camila Papa Lopes – Unisantos – camilapapa@hotmail.com Av. Monteiro Lobato 520 – São Vicente – 55-13-9119-1183

Dr. Getulio Kazue Akabane – Unisantos – akabane@webrazil.com.br Rua Dr. Carvalho de Mendonça 144 – Santos – 55-11-99787520

Prof. Washington Luiz Pereira Soares – Unisantos – washington@itri.com.br Dr. Carvalho de Mendonça 144 – Santos – 55-13-97817942

Prof. Rafael Mateus Barreto – Unisantos – rafael.barreto@dhl.com Rua Dr. Carvalho de Mendonça 144 – Santos – 55 – 13-97408776

POMS 21st Annual Conference Vancouver, Canada May 7 to May 10, 2010

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Abstract This paper analyzes the Toyota Motor European (TME) sustainable logistics as a concept can be used in Brazilian operations as part of supply chain strategies. Sustainable logistics targets ecoefficiency achieved by management of all processes in the chain that focuses on customer service level, which involves from raw materials to product delivery to customers through design, procurement, production, distribution, use, reuse and disposal, including aspects such as reduction of time and resources, costs and environmental impacts. The results show that Toyota’s example means the improvement of Brazilian logistics operations in a business environment of rapid growth and changes, and makes possible a great reflection on business logistics practices in this country. Thus it is possible to conclude that sustainable logistics makes for easy pro-active monitoring of business management, which is key to achieving a high level of sustainable performance in logistic operations. Keywords: Sustainable Logistics. Environment. Automakers. Toyota Motor European.

Introduction This paper identifies the sustainable logistics as a concept can be used in companies to make own strategies of supply chain management in case of Toyota Motor European (TME). To Hitchcock and Willard (2008),

Sustainability is a hot business trend and many organizations are pursuing it, in order to get reater success than others. Years ago, companies just could muddle al random Green efforts to earn a gold star in the marketplace. Now, however, as

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stakeholders have become more sophisticated, it’s importante to undertake a formal process for approaching sustainability.

In this sense the focus of present research, by adopting sustainable logistics as a process for planning and implementation of sustainability as part of business activities that involves production process and transport operation. Sustainable logistics is eco-efficiency achieved by management of all links in the chain, so that all are aligned with customer service level, which involves from raw materials to delivery to client, through design, procurement, production, distribution, use, reuse and disposal, including aspects such as lead time reduction and resources, costs and environmental impacts. The sustainability is same as sustainable development. The term "sustainable development" was established from the Blundtland on report "Our Common Future", created by the World Commission on Environment and Development, with the purpose of "harmony between socio-economic development with environmental conservation, by emphasising on preservation of natural ecosystems and genetic diversity for the use of natural resources (FRANCO, 2000, p.26). In the dynamics of Our Common Future, sustainability concept is a process that drives resources exploitation, investments, technological and institutional changes in order to harmonize potential to increase present and future to meet human needs. Part of a systemic concept that includes environmental, technological, economic, cultural and political, whose practice is complicated by influence of factors such as unequal distribution of wealth, pollution, technology and lifestyles that undermine sustainability and need behavioral changes, which in turn requires the participation of all...
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