Toyota in Us Market

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2012

Toyota in US market

Maxime Bailly Yuan Tian Mert Soyer Shiming Zhou 18/11/2012

Content
1. Introduction of Toyota ............................................................................................ 2 1.1 History of Toyota ........................................................................................... 2 1.2. Toyota since few years; the different axes of progress .............................. 3 1.2.1 Toyota today ........................................................................................ 3 1.2.2 Hybrid car and electric ones .............................................................. 4 1.3 SWOT Analysis .............................................................................................. 4 1.3.1 Strength ................................................................................................ 4 1.3.2 Weakness ............................................................................................. 5 1.3.3 Opportunity ......................................................................................... 5 1.3.4 Threat ................................................................................................... 5 2. The analysis of US market ...................................................................................... 7 2.1 Why Toyota chose US market? .................................................................... 7 2.2 Hofstede five dimensions ............................................................................... 7 2.3 E.T.Hall’s culture theory ............................................................................. 10 2.4 The US market environment....................................................................... 10 3 Toyota in US market ............................................................................................... 13 3.1 Toyota’s entry to the US Market ................................................................ 13 3.1.1 U.S Market Share.............................................................................. 13 3.1.2 Main Competitors in the US ............................................................ 14 3.1.3 Competitive Advantages of Toyota in the US Market ................... 15 3.2 Entry Modes of Toyota in the US Market ................................................. 16 3.3 International strategy .................................................................................. 17 3.3.1 Four basic international strategies .................................................. 17 3.3.2 The international strategy of Toyota............................................... 18 3.3.3 Development strategies of I. Ansoff ................................................. 18 3.4 Organizational Structure ............................................................................ 19 3.5 Dunning’s Eclectic paradigm ...................................................................... 19 3.5.1 Ownership-specific advantages........................................................ 20 3.5.2 Location-specific advantages ........................................................... 20 3.5.3 Internalization advantages ............................................................... 20 4. References ............................................................................................................... 22

1. Introduction of Toyota
1.1 History of Toyota Toyota was founded in Japan, in 1890 by Sakichi Toyoda, it was first a company specialized in the textile industry and Sakichi Toyoda invented a wooden handloom [1]. It’s only 40 years after that a member of Toyoda’s family began to work on gasolinepowered engines. The first Toyota, called the AA Sedan, was launched in 1936, 1404 models were sale. This first model was a large copy of another model, the Chrysler Airflow. In 1938 a major breakthrough was done into the supply chain area of Toyota, the Just-in-Time process [1]

. According to this...
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