Toyota Bussiness Analisis
Catholic University of Santiago of Guayaquil
INTERNATIONAL BUSINESS
TOYOTA
INTRODUCTION
Toyota Motors is one of the leading automobile manufacturers in the world, is engaged in the manufacture and sale of motor vehicles. The company also participates in the financing of sales and other businesses. Toyota sells its vehicles in more than 170 countries and regions worldwide. The main markets are Japan, North America, Europe and Asia. It is headquartered in Toyota City, Japan and employs 320,590 people.
Toyota Motor Corporation was founded on 23 September 1933 when Toyoda Automatic Loom created a new division dedicated to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. His first vehicle was a truck, "Toyota G1", and the first car that was sold was manufactured in 1935, with the name of AA. In World War II the company was dedicated to truck production for the Imperial Japanese Army,
During the 40s and 50s, the Japanese engineer Taiichi Ohno was the manager at Toyota assembly and developed many improvements that eventually became the Toyota production method. Commercial Automobile production began in 1947 with the model SA, Toyota Crown in 1951 became the first Japanese car exports to the United States in 1957 was installed in the U.S. with little success.
In the early sixties, the company reached a cumulative production of one million units in 1972 and ten million, from 1973, after the oil crisis, their cars would experience a significant increase in demand. In the eighties caused the deaths of thirty million units, of which twenty million are produced in Japan, where the first manufacturer consolidates.
In 1982, Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, he joined Toyota NUMMI, the New United Motor Manufacturing, Inc. Toyota then started to establish new brands at the end of the 1980s, with the launch of its luxury brand Lexus in 1989.
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INTERNATIONAL BUSINESS
TOYOTA
INTRODUCTION
Toyota Motors is one of the leading automobile manufacturers in the world, is engaged in the manufacture and sale of motor vehicles. The company also participates in the financing of sales and other businesses. Toyota sells its vehicles in more than 170 countries and regions worldwide. The main markets are Japan, North America, Europe and Asia. It is headquartered in Toyota City, Japan and employs 320,590 people.
Toyota Motor Corporation was founded on 23 September 1933 when Toyoda Automatic Loom created a new division dedicated to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. His first vehicle was a truck, "Toyota G1", and the first car that was sold was manufactured in 1935, with the name of AA. In World War II the company was dedicated to truck production for the Imperial Japanese Army,
During the 40s and 50s, the Japanese engineer Taiichi Ohno was the manager at Toyota assembly and developed many improvements that eventually became the Toyota production method. Commercial Automobile production began in 1947 with the model SA, Toyota Crown in 1951 became the first Japanese car exports to the United States in 1957 was installed in the U.S. with little success.
In the early sixties, the company reached a cumulative production of one million units in 1972 and ten million, from 1973, after the oil crisis, their cars would experience a significant increase in demand. In the eighties caused the deaths of thirty million units, of which twenty million are produced in Japan, where the first manufacturer consolidates.
In 1982, Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, he joined Toyota NUMMI, the New United Motor Manufacturing, Inc. Toyota then started to establish new brands at the end of the 1980s, with the launch of its luxury brand Lexus in 1989.
With a