Toyota

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TOYOTA INDIA:
VISION:
Toyota will lead the way to transportability in future, cultivate the Lives worldwide with safest and most responsible ways of moving people. Through their commitment to quality, constant innovation and respect for the planet and they aim to exceed expectation and be rewarded with smile. They meet their challenges by engaging the passion and talent of people who believing there is always a better way.

MISSION:
To be a most respected and successful enterprise, delighting customer with wide range of products and solution in the automobile industry with the best people and the best technology.

COMPETITORS OF TOYOTA:
Indian Auto market is one of the most flourishing and thriving across the globe and almost every global brand is introducing its vehicles into the Indian car market. The hatchback, SUV and sedan segment of the Indian car bazaar is already facing tough competition but this time around the multipurpose vehicle segment also got flooded with some amazing offers. It looks like the long running rein of Toyota Innova might come to an end in near future. Toyota Innova has been happily dominating the MPV sector of the Indian car market since a very long time now. There was no strong competition to the car now, but the beginning of 2012 did bring some strong competitors to it like Mahindra XUV 500. Another major competitor, who wishes to take Toyota Innova's place, is the upcoming MPV, Nissan Evalia, also known as Nissan NV200 globally.

COMPETITIVE STRATEGY USED BY TOYOTA:

One of the great competitive strategy of Toyota Motor Corp is they expects to save more than $2.7 billion annually as its cost-cutting efforts are gaining momentum. By using CCC21(Construction of Cost Competitiveness in the 21st Century) strategy Toyota saved $9 billion off costs over five years. Toyota has been working on an another new cost-saving strategy called "VI" for Value Innovation since 2005. This strategy aims to combine its...
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