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sKIDS TRENDS IN INDIA 2009
Research, Analysis & Implications

CONTENTS
INTRODUCTION Trends - Definition & Introduction India - Rising Aspirations Kids in India - Rising figures Kids in India - An overview TRENDS SUMMARY ANALYSIS & IMPLICATIONS ON INDUSTRIES Apparel Gaming Television & Cinema Toys Consumer Product Goods Education CONCLUSION ABOUT US 1 2-3 4 5-6 7 -36 37 38 39 -42 43 -48 49 -57 58 -69 70 -77 78 -83 84 -85 86

OVERVIEW TRENDS A general overview of trends and their significance AN INTRODUCTION

Before we start with this report on Kids’ trends in India, let’s look at what trends are or are supposed to mean.

Trends are a manifestation of new enablers unlocking existing human needs.*
Human needs are constantly changing with time. Some core needs remain constant throughout where as others evolve in alignment with external variables. Some trends remain, only modifying themselves along the way whereas others disappear making way for newer manifestations. Global events give rise to global trends. Local cultures are impacted by local events that shape local trends. Any which way one looks at it, trends are fluid in terms of their dynamics and most certainly affect all kinds of businesses. “I never predict. I just look out of the window and see what is visible – but not yet seen.” - Peter Drucker This is certainly a great thought on “predicting” the future. Businesses don’t really have to predict things. Knowing the future is not really possible. It is not exactly given to us. The point is, however, to better see and understand today’s landscape in order to be successful in the future. This report from Insight Instore aims to achieve that.

*Source : www.trendwatching.com

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INDIA RISING ASPIRATIONS

A lot has been said about India recently, with her ‘emerging economy’ label, about how along with China and Brazil, India would be one of the few players on the fast road to recovery, post the recession gloom. Newspapers are abuzz with reports... [continues]

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