Tows Matrix

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TOWS Matrix
Weaknesses 1. 1. Less Funding 2. 2. Higher Tuition 3. 3. Class Size 4. 4. Non-specialized 5. Curriculum 5. Foreign TA’s SO Strategies WO Strategies 1. Develop a hotel lab 1. Use funding to hire more experience (O2, O3, O4, S4, professors (), )4, W3, W5) S1) Strengths Reputation PSHRS Multiple Campuses Experienced Faculty Café Laura Lab

1. 2. 3. 4. 5.

1. 2. 3. 4. 5.

Opportunities Hospitality is Worldwide Field State Funding Location Opportunity for Expansion Demand for Hospitality Employees Threats Country at War Government Poor State of Economy Other Schools Location

ST Strategies 1. Use PSHRS network to find jobs for graduates (S1, S2, T3) 2. Enhance operations of Café Laura to compete with other schools and increase marketing to attract more students to the program (S1, S5, T4)

WT Strategies 1. Reduce tuition (T3, T4, W1, W2)

Space Matrix Financial Strength Alumni monetary support Student orgs bring in funds Financial growth of dept. from Café Laura Ratings 5.0 2.0 4.0 11.0

Average = 3.67 Environmental Stability Courses need to be updated periodically to keep up with current trends and remain competitive Repetitive material in classes wastes time Graduate students do not provide the expertise that professors do Need more learning in hospitality fields other than just hotels and restaurants Ratings -2.0

-2.0 -3.0 -3.0 -10.0

Average = -2.5 Industry Strength Hands-on experience prepares students for careers Experience faculty provide students with a high quality education Reputation of PSU PSHRS gives students a vast network of mentors

Ratings 5.0 3.0 4.0 6.0 18.0

Average = 4.5 Competitive Advantage Café Laura lab provides a unique & unmatched learning environment Vast PSHRS network Unmatched reputation of PSU Ratings -2.0 -5.0 -2.0 -9.0

Average = -3.0 x-axis: y-axis: CA ave. + IS ave. = 1.5 ES ave. + FS ave.= 1.17

6 5 Conservative 4 3 2 1 Aggressive

-6

-5

-4

-3

-2

-1

1 -1 -2

2

3

4...
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