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Jaipur International Tourist Survey
April 2011

Introduction

With its extraordinary history and culture, Rajasthan holds a prominent position within India’s tourism industry. In the region, Jaipur has always been a major tourist destination with its many prized cultural assets. However, the economic boom India is witnessing is dramatically reshaping the tourism landscape, from the arrival of international hotel chains to the development of new transport infrastructure, new challenges and opportunities are confronting the domestic tourism industry. This report displays the results of the Jaipur International Tourist Survey 2011. It is based on over 100 extensive face-to-face interviews Kanvic conducted with international tourists across the city. This report is intended to form a sound basis for all the stakeholders in Jaipur’s tourism industry to improve service delivery and increase revenues through a better understanding of the expectations of international tourists. 2

Understanding the behaviour and preferences of international tourists is important for the key stake-holders in Jaipur’s tourism industry

Government

Tour agencies & operators

Hotels

Key stakeholders

Restaurants & Bars

Retailers

3

Contents

1

Overview of the tourism industry

2 3

Key findings

Survey results

4 5

Implications for key stakeholders

Methodology
4

Tourism is a significant contributor to the Indian economy

Breakdown of Indian GDP by industry sector

Annual international tourist arrivals in India and the foreign exchange earnings they contribute 64578

17%

8.6%
39025 44360

50730

54960

28.2%

46.2%

46

52

54

51

56

2006 Tourism Industry Other Services Agriculture

2007

2008

2009

2010

Number of International Tourist Arrivals (lakhs) Foreign Exchange Earnings from tourism (Rs. Crore)

The tourism industry is the largest service industry in India, contributing 8.6% to the national GDP.

In 2010, India’s tourism industry bounced back from the global economic crisis with around 56 lakhs of foreign tourists visiting the country.

Source: WTTC, Ministry of Tourism Rajasthan and Kanvic analysis

5

Rajasthan attracts approximately one quarter of all arrivals in India but as international tourists become increasingly aware of other regions it has faced tougher competition International Tourists Arrivals (Lakhs)

Percent of international tourists in India visiting Rajasthan (%)

28

26

27

28

22

23

52 40 46

54 51

56

11 2005

12 2006

14 2007 Rajasthan

15 2008 India

11 2009

13 2010

Source: WTTC, Ministry of Tourism Rajasthan and Kanvic analysis

6

Jaipur remains one of the major tourist destinations in the region

International Tourists Arrivals (Lakhs)

% of international tourists in Rajasthan visiting Jaipur

27

33

36

27

27

31

14 11 12

15 11

13

3 2005

4 2006

5 2007 Jaipur

4 2008

3 2009

4 2010

As a city in the Golden Triangle, and with its extraordinary culture a n d h i s t o r y, J a i p u r holds a prominent position in Rajasthan, attracting more than one in three of the international tourists visiting the region.

Rajasthan

Source: WTTC, Ministry of Tourism Rajasthan and Kanvic analysis

7

Contents

1

Overview of the tourism industry

2 3

Key findings

Survey results

4 5

Implications for key stakeholders

Methodology
8

Almost 60% international tourists come from Europe and spend over $200 in Jaipur during an average stay of 2.8 days

Key findings of the survey - 1/2

1 2 3

Almost 60% of international tourists come from Europe. France and the United Kingdom are the major contributing countries.

The average stay of international tourists is 28.7 days in India and 2.8 days in Jaipur.

The average spend of an international tourist is US $2,118 in India and $207 in Jaipur.

4

Heritage...
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