Multidisciplinary Research Programs Towards the Realization of Sustainable Integrated Tourism
Development for the Municipality of San Juan
University of Batangas through the Center for
Research, Publications, and Extension and the
Batangas Heritage Center
January 2013 – June 2013
III. Implementing Agency :
University of Batangas through its agencies and the
Municipality of San Juan, Batangas through the Office of
the Mayor and the Municipal Council
IV. Funding Agency
Municipality of San Juan, Batangas
V. Brief Description of the Project:
San Juan, a first class municipality and the second largest town in the Province of Batangas, has been considered in its admirable history as the cradle of heroism and bravery. The geography and culture of San Juan, now famous both nationally and internationally have elevated the status of this municipality to rank it amongst the most attractive destinations in the Philippines. However, San Juan’s potential to soar to greater heights needs to be discovered through the assistance of an academic institution who have proven to be capable of providing the support to San Juan because of its research experiences and capabilities. This is the reason why the University of Batangas and the Municipality of San Juan should work hand in hand so that a dream for greatness may be achieved.
University of Batangas is an institution known not only for its ability to produce quality graduates but also for its capability to come up with multi-disciplinary research that will be beneficial for the developmental projects of the Municipality of San Juan. This capability of UB is proven by the quality refereed research paper that it produced covering the different disciplines from the sciences and mathematics, to humanities and social sciences. For the San Juan research programs, UB will make available its manpower resources through the UB Center for Research, Publications, and Extension (CRPE) and the following will make up the research structure of UB for San Juan Projects:
1. Consultants for the Project:
a. Dr. Abegayle Machelle Perez-Chua, UB Vice President for Academic Affairs and Dean of the UB College of Allied Medical Sciences b. Atty. Jesus Victor Mayo, UB Vice President for Students and External Affairs c. Dr. Florencio V. Reyes, UB Assistant Vice President for Academics, Research, and Accreditations
a. Humanities (Philosophy, History, Culture, and the Arts), Social Science, and Teacher Education – to be headed by Dr. Lionel E. Buenaflor, whose research inclinations are on history, philosophy, and the arts. This cluster will focus on the study of the ceremonies, cultural texts, and other cultural material forms, festivals and their significance, historical narratives, social organizations, arts and crafts for the purpose of promoting the identity of the Batangueños in general and of the people of San Juan, in particular. This cluster will be in charge of the cultural and historical mapping and its intended output is to develop a heritage tour on San Juan’s colonial church, ancestral houses, and historical sites.
b. Ecology and Natural Resources Management – this cluster will be headed by Dr. Percival Arthur Timothy Showers, whose field of expertise is on Marine Science, Oceanography and Environmental Sciences. The cluster will focus on both the aquatic and the terrestrial, i.e., on the aspects of ecology that are significant and have potential for tourism activities. The researches on ecology under this cluster are expected to pave the way for adventure tourism in San Juan because it will identify and establish paths and jungle tracks for trekking, swimming, boat-hiring, kayaking, as well as birds, bats, plants,...
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