Tourism Planning Development

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Tourism Development Plan
(Format/Outline for the Final Term Project)

TITLE PAGE (1st page)

TABLE OF CONTENTS: with page number (2nd & 3rd pages)

ACKNOWLEDGMENT (4th page)

I. INTRODUCTION (5th page onwards)
A. Name & General Location
(complete name of the tourist spot/destination/site, its address, include a location map and historical background) B. Company / Institutional Philosophy
(vision-mission statements, goals, objectives, core values, philosophy) C. Ownership / Management
(name of the owner/s or the holding company or the management, and its affiliates) D. Organizational Chart
(a complete illustration of the organizational chart; identify the people with managerial and supervisory positions) E. Finance
(include the amount of their starting capital; how it is being financed & maintained?; or is it being funded by an organization or company or by the government?; include other financial matters pertaining to the business)

II. SITE DESCRIPTION & EVALUATION
A. Geographical Location
B. Size & Boundaries (describe it by using the location map) C. Topography & Climate
D. Visibility
E. Accessibility (include the length of travel and ALL possible routes and transportation modes available to reach the destination)
F. Popular Landmarks (both natural and manmade)

III. FACILITIES
A. Type and Description of Operation (theme park, resort, natural sanctuary, historical site, etc.) B. List of the Facilities / Equipment Inside the Place
C. Physical Configuration (include illustration/drawing of both ingress & egress) D. Process of Repair & Maintenance
E. Other Products and Services Offered

IV. MARKET/CLIENTELE
A. Specific Target Market / Clientele
B. Competitors – Both Major & Minor (at least 3 major & 3 minor with short background/description for each competitor) C. Marketing Strategies
D. Promotional Activities & Tools

V. CUSTOMER CARE PROGRAM
(include their programs for taking care of their customers, problems encountered with customers and their complaint management system)

VI. MONITORING & EVALUATION OF PERFORMANCE
(include their methods and tools for monitoring and evaluating the overall performance of the destination and their future plans for its improvement)

VII.ANALYSIS OF DATA (Use the SWOT Analysis Table below)

SPECIFIC AREAS| STRENGTHS| WEAKNESSES| OPPORTUNITIES| THREATS| I. Financing/Source of Funds| | | | |
II. Site Description and Evaluation| | | | |
1. Geographical Location| | | | |
2. Size & Boundaries| | | | |
3. Topography & Climate| | | | |
4. Visibility| | | | |
5. Accessibility| | | | |
III. Facilities| | | | |
1. Type of Operation| | | | |
2. Facilities & Equipment| | | | |
3. Physical Configuration| | | | |
4. Repairs & Maintenance| | | | |
5. Other Products &Services| | | | |
IV. Market/Clientele| | | | |
1. Specific Target Market| | | | |
2. Marketing Strategies| | | | |
3. Promotional Activities & Tools| | | | | V. Customer Care | | | | |
1. CC Programs| | | | |
2. Complaint Mgnt. System| | | | |
VI. Monitoring & Evaluation System| | | | | 1. Monitoring Process/Tools| | | | |
2. Evaluation Process/Tools| | | | |
VIII. RECOMMENDATIONS AND JUSTIFICATIONS
(include your justification for your recommendations with focus on how they can improve the site/products/services and their compliance with the local provisions on environment preservation and sustainable development and with the Philippine Tourism Master Plan)

SPECIFIC AREA| RECOMMENDATION| JUSTIFICATION|
A. | | |
1. | | |
2. | | |
3. | | |
B. | | |
1. | | |
2....
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