Tourism Planning at El Kabayo

Topics: Cowboy, Tourism, Equestrianism Pages: 9 (1600 words) Published: December 9, 2010
Holy Angel University

Angeles City, Philippines

Tourism Development Plan


El Kabayo Riding Stables and Cowboy Western Town

Clark Special Economic Zone, Philippines

In partial fulfilment of the requirements in the course subject

Tourism Planning and Development


Salvador, Anna Rose R.

I. Introduction:

Clark El Kabayo Riding Stables and Cowboy Western Town also known as Clark Riding Stables Inc. is located at Bldg. 4350 & 4351, Gil Puyat Avenue corner Panday Pira Avenue, Clark Freeport Zone, Philippines. The main activity at El Kabayo’s is Horseback Riding.

The tour site is a replica of a town of the “old west”. There is a general store, saloon/ restaurant, post office, trading post, hotel, telegraph office, bank, drugstore and of course, the county jail and sheriff’s office.

Visitors will definitely feel like they are on a cowboy movie set in tinsel town. No cowboy town would be complete without horses, of which the Clark El Kabayo Western town is proud of. The stables have the finest mix of quality horses to ride: thoroughbreds, quarter horses, standard bred and others. Whether you’re an experienced horseman or a beginner, there are horses, trails through surrounding greenbelt areas of Clark and trainers to take care of you.

Gabby la ‘O, is the “sheriff” of Clark El Kabayo Western town. The inspiration to carry out a dream hit Gabby in 2003 while on a US cross-country trip through western towns and dude ranches with his grown children. At that time Gabby was already the budding “sheriff” of the El Kabayo Riding stables of Subic. From then on, the dream of building a cowboy town was just a matter of time for one who’s Christmas wish list always included the wish for a “real horse”.

II. Tourism Development Goals and Objectives


This tourism development plan adapts the main goal of El Kabayo’s that is to be known as the best Cowboy Themed Park in the Philippines.


• To develop promotional strategies that would best benefit the tourism destination (Tarpaulins, flyers, brochures, signposts, discounts, promos, activities)

• To provide services to Horse lovers and Beginners who can’t afford the expense of having a real one.

• To attract more tourist, locals and foreigners, and then turn them into loyal patrons.

III. Tourism System

A. Supply Side of Tourism

• Attractions

The attractions available in El Kabayo are the mock-up recreations of an old-west general store, saloon/restaurant, post office, trading post, hotel, telegraph office, bank and drugstore that tourists could take their pictures on. El Kabayo also provides Cowboy or Cowgirl dresses which tourists could use as a costume for their picture-taking sessions. And also one of the attractions of El Kabayo is their mix of quality horses to ride on. They have 24 horses which cost Php200,000 each.

• Services

• Horseback Riding Activities

The services they offer at El Kabayo are:

□ Horseback Riding

✓ A riding tour of Western Town

✓ 30-minute ride (Php350.00)

✓ 60-minute ride (Php600.00)

✓ Extensions

□ Trail Rides with drinks and Snacks

✓ 2-hour ride

✓ 2.5-hour ride

✓ 3-hour ride

□ Carriage and Trail Rides

✓ 30-minute ride

✓ 60-minute ride

✓ Extensions

□ Riding Lessons

✓ Certification granted after a completion of ten (10) supervised riding lessons.

✓ Wholesale Riding

✓ Opportunity to avail of a horse lovers’ agreement, which allows a single person to benefit from qualified unlimited riding within a month’s period.

• On-Location Activities

□ Day Tours

✓ Individual Sight-seeing tour in the Western Town

✓ Free Unlimited Photo opportunities

✓ Guided group tours (Minimum of 15 persons)

□ Photo Opportunities

✓ With the...
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