Tourism Plan

Only available on StudyMode
  • Download(s) : 112
  • Published : January 3, 2013
Open Document
Text Preview
In behalf of my group mates, we are so thankful first to our Almighty Father who gives us wisdom, strength & knowledge to make this Tourism Planning, Marketing & Development an accomplishment. To our supportive parents, thank you for all the support and love that you have showered on us.

To our beloved instructor Ms. Ingrid Uy, thank you for imparting your knowledge and skills to make us future tourism planners. We would like also to extend our deep gratitude to Mr. and Mrs. Cuares for the support and the encouragement to make Star Beach Resort one of the best destination in the municipality of Lilo-an. To my fellow classmates, good job to all of us, we make it guys! We can’t do it without our unity and cooperation. “GOD BLESS TO ALL OF US”.

Proponents:
Florentino Ello
Roxanne O. Napallacan
Eugenio Tahil Jr.
Lovely Jellygif P. Omoso

Unit 1TOURISM PLANNING PAGES Chapter I BACKGROUND ANALYSIS………………………………...… 4 – 6 A. Situational Analysis

B. Tourism Resource Component
B - 1: Natural Features
B - 2: Historical and Cultural Features B - 3: Tourist Operation and Facilities B - 4: Hospitality Services
B – 5: Human Resource
B – 6: General Socio – Economic
B – 7: Present Land Uses
B – 8: Description of Existing Tourism Demand in the Destination B – 9: Major Strengths, Weaknesses and Issues

Chapter II DETAILED RESEARCH ANALYSIS…………………………….7 – 8

A. Resource Analysis
B. Competitive Analysis
C. Market Analysis
D. Activity Analysis

Chapter III SYNTHESIS PHASE……………………………………………….. 8 – 9

A. Tourism Development
B. Tourism Marketing
C. Tourism Industry Organization
D. Tourism Awareness

Chapter IV GOAL SETTING……………………………………………………10 – 11

Chapter V PLAN DEVELOPMENT………………………….……………….. 11 – 13

A. Time Table
B. Budget Requirements
C. Monitoring

Unit 2 TOURISM DEVELOPMENT

I. PRE – FEASIBILITY STUDY……………….………..………….. 14 II. SITE ANALYSIS
III. ECONOMIC FEASIBILITY ANALYSIS…….……………….… 14 – 20 A. Product Offerings
B. Specification of Unit Prices and Rates
C. Estimation of Revenues
D. Estimation of Capital Expenses, Net Income & Cash Flow E. Calculation of Rate Of Return On Investment

IV. COST BENEFIT ANALYSIS………………………………….… 20 – 22

A. Economic Contributions
B. Environmental Impact
C. Social / Cultural Impact
D. Competitive Impact
E. Tourism Impact
F. Developer and Operators Capabilities
G. Compliance with the Policies, Plans and Programs
H. Equity Contributions
I. Feasibility

V. DETAILED DESIGN AND CONSTRUCTION………………. 23 – 27

A. Architectural Concept

Unit 3 TOURISM MARKETING………………………………......28 – 36

A. Executive Summary
B. Situation Analysis
C. Market Summary
D. Target Market
E. Market Demographics
F. Market Trends
G. Market Forecast
H. Marketing Strategy
I. Mission
J. Market Growth
K. Market Needs
L. SWOT Analysis
M. Competition
N. Services
O. Strategy Pyramid
P. Marketing Mix
Q. Positioning
R. Target Marketing
S. Marketing Research

TOURISM PLANNING

I. BACKGROUND ANALYSIS

Lilo- an is a subprovince of So. Leyte and it is also a part of Panaon Island where in through the presence of Wa - wa bridge it connects the island into the mainland of Southern Leyte. It consists of 24 barangays including Sitio Bakabak, Brgy. San Roque, Liloan So. Leyte in which our potential tourist spot is located intended for tourism planning and development. There are available buses and jeepneys going to the area. It takes almost an hour before reaching the beautiful scenic view of Wa – wa bridge and you will drop...
tracking img