Tourism of Haiti

TABLE OF CONTENTS

RESEARCH QUESTION 3
INTRODUCTION 3
Client Briefing: Tourism Board of Haiti 3
Background: 4
The Management Research Aim: 5
Research Objectives: 5
RESEARCH DESIGN & METHODOLOGY 6
Research Approach and Methods 6
Data Collection 7
DATA ANALYSIS & FINDINGS 8
Key indicators of Haiti Tourism Sector 8
Table 1: 10
Strategic Branding Destination Model: Success Drivers 13
Figure 1: 14
Data Analysis and Findings from Taiwan Case Study 15
Data Analysis and Findings from MALDIVES Case Study 16
Data Analysis and Findings from Tsunami Recover of Thailand’s Tourism Case Study 18
CONCLUSION & RECOMMENDATIONS 20
Figure 3: 21
Step 5: Marketing mix and Communications Strategies 23
Step 6: Managing customer response and feedback 23
REFERENCE 25

RESEARCH QUESTION

How can Haiti exploit the negative outcomes of the earthquake to become a future tourist destination?
INTRODUCTION

Client Briefing: Tourism Board of Haiti

The following management research study has been conducted in order to address how Haiti can exploit the negative impacts of the earthquake to rebuild the tourism industry and become a popular future tourist destination again. The natural disaster occurred in the beginning of the year 2010, shadowed prosperity and development of country’s tourism sector. Direct damages, consequences, costs of the earthquake have been reported by the media many times. Furthermore, the unexpected incident caused tourists and travelers lose safety confidence into the magnificent nature and attractions of Haiti. Contributing to 7.4% of GDP and 5.8% of total employment of the country, tourism sector plays a crucial role in Haiti’s economy, (United States Agency for International Development (USAID), 2007). Thus, avoiding negative influences of the earthquake and retracting the tourists are the main objectives of Tourism Board of Haiti and Tourism Ministry of the country. These government bodies are now confronting the challenge of negative