Tourism Marketing Research
Chapter I
The Problem and its Background
This chapter introduces our research as well as its objectives and the description of the selected respondents.
A. Nature of Research
Statement of the problem
Are the LPU Tourism Students satisfied with the tourism uniforms bought from LPU based on affordability, comfort, quality and availability?
Scope and limitations
This study seeks to find out the over-all satisfaction of the LPU tourism students on the tourism bought in LPU. Thus, the locales of this study are Lyceum of the Philippines University- Manila Tourism students of Academic year 2014-2015.
Significance of the Study
This research will provide description on the over-all satisfaction of LPU Tourism students on the tourism uniforms bought from LPU based on affordability, comfort, quality and availability. The proposed study views the student’s opinions that can be used as a reference in future studies.
Research method
The researchers used quantitative research method and planned a self-made survey questionnaire designed to know the over-all satisfaction of LPU tourism students on tourism uniform bought from LPU based on affordability, comfort, quality and availability.
B. Research Objectives
To know the over-all satisfaction of LPU Tourism students on the tourism uniform bought from LPU based on affordability, comfort, quality and availability.
C. Respondents
Our respondents are LPU Tourism students from ages 15 and above. All of them bought their uniforms at the LPU bookstore.
Chapter II
Presentation of the Secondary Data
This chapter presents the literature and studies which we consider significant to the present day. Before we can add to the knowledge base of our field of study, we must learn what is already known.
The College of International Travel and Hospitality Management is one of the largest and fastest growing industries in the Lyceum of the Philippines University. International Travel and Tourism Management is one of the
The Problem and its Background
This chapter introduces our research as well as its objectives and the description of the selected respondents.
A. Nature of Research
Statement of the problem
Are the LPU Tourism Students satisfied with the tourism uniforms bought from LPU based on affordability, comfort, quality and availability?
Scope and limitations
This study seeks to find out the over-all satisfaction of the LPU tourism students on the tourism bought in LPU. Thus, the locales of this study are Lyceum of the Philippines University- Manila Tourism students of Academic year 2014-2015.
Significance of the Study
This research will provide description on the over-all satisfaction of LPU Tourism students on the tourism uniforms bought from LPU based on affordability, comfort, quality and availability. The proposed study views the student’s opinions that can be used as a reference in future studies.
Research method
The researchers used quantitative research method and planned a self-made survey questionnaire designed to know the over-all satisfaction of LPU tourism students on tourism uniform bought from LPU based on affordability, comfort, quality and availability.
B. Research Objectives
To know the over-all satisfaction of LPU Tourism students on the tourism uniform bought from LPU based on affordability, comfort, quality and availability.
C. Respondents
Our respondents are LPU Tourism students from ages 15 and above. All of them bought their uniforms at the LPU bookstore.
Chapter II
Presentation of the Secondary Data
This chapter presents the literature and studies which we consider significant to the present day. Before we can add to the knowledge base of our field of study, we must learn what is already known.
The College of International Travel and Hospitality Management is one of the largest and fastest growing industries in the Lyceum of the Philippines University. International Travel and Tourism Management is one of the
References: http://histclo.com/schun/hist/schun-hist.html http://smallbusiness.chron.com/importance-business-uniforms-21927.html