1. Executive Summary:-
This project report is about the SOTC tours and travelers industry, it helps us to understand the various aspects of tourism industry. India`s share in tourism towards world and its contribution to the Indian economy. Introduction to SOTC, it`s various holiday packages and their brands, mission and vision statement of SOTC. These Marketing strategies, SWOT analysis and PEST analysis are with regards to tourism industry. Porter`s five forces model for SOTC, special forms of tourism, internet booking, SOTC trade fair tours, SOTC trade fair provider and MICE programs, promotional factors. Sustainable tourism practices like ecotourism, lack of knowledge, development program for tour operator or guide, apprehension about the low and order situation, recommendation and implementation plans.
Tourism is fastest growing industries at present and having the status of the world’s number one industry. SOTC is the chain of travel division of Kuoni India and the country`s largest outsource tourism operator. SOTC established in 1949 with just five employees at an office in cawasji hormusji street, Mumbai, it has grown to become one of India`s largest travel company. By the year 1968, the company had moved faster and was also counted as one of the top ten travel agent company in Mumbai. Having a turnover of rupees 25 million. Biggest turning point comes in 1976 when SOTC handles the first group tour to united state of America during the bicentennial celebrations. Mumbai installed the first computer for sales and operations, and went through a management change with complete restructuring of the SOTC into self directed strategic unit operating with call centre. With the sales of rupees 400 crore in (2005), growing at 30% p.a, and broad sharing network of 130 sales outlets and 3500 travels agents across country. The Company is been voted with the best outbound tour operator in 2004 and 2005 by the Galileo express travel and tourism award committee in India.
2.2 Current Status:-
SOTC tours and travels Mumbai intend to increase its operations in the international markets to advertise the family holiday’s vacation ownership idea, purchasing and making resort properties and increase the number of its member base. The Company is in the process of evaluating market structure such as South Africa and China, and they boast investment sanction from Company’s Board of Directors for Austria.
2.2 Problems And Issues
Recently the recession had an impact on the travel industry, natural calamities, dieses like swin flu, A (H1N1) influenza had started to affect the SOTC Company. There are issues related to infrastructure, transportation, accommodation, environmental, and social. Safety and security of the tourist’s customers during the tour operation. New marketing strategies and new trends of government policy and corruption. The training and development of the tour operator, guides, and trip planning problems accruing are obstacles during the tour. Marketing and promotion is not upon the mark and cost effective solution. They do not have the experience of on field problems happening during the field work. They are not concentrating on the customers coming in the mega events like MICE events where all luxury customers come to have their business.
3. SWOT ANALYSIS
SOTC is the India largest outbound tour operator having large no. of branches all over the big cities. It also had a tie up with the other tour operator and travel agent across India and offices in all major cities of India. Effective promotional campaign like experiencing the magical movement of Yash raj Bollywood films with SOTC. Internet tickets booking and packages which make the tourist and cost effective on both sides. for the consumer’s needs Travel agents are moving from being a simple ticket issuer to travel counselor and taking total responsibility. For the interested customer...
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