Tourism Industry

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ADVANCED DIPLOMA IN HOTEL MANAGEMENT

MANAGEMENT RESEARCH REPORT

ADHM 252

JANUARY-2010

HOW THE NEW BORN PEACE WILL AFFECT THE TOURISM INDUSTRY IN SRI LANKA

Amila H

ACKNOWLEDGEMENT

I would like to give a especial thank to Mr Sanjika Perera, the director of Sri Lanka Tourist Board, London who helped me to bring this report to a success by providing latest reports, brochures and answering the questionnaire and spending his valuable time for my interview.

Next I would like to thank my friends, and family to   helping me to find information.

Also I want to thank Mr. Philip Clough, my tutorial lecturer.

And finally my thank goes to the college technician Mr. Manjith for helping me with technological issues.

LIST OF CONTENTS

Contents Page No

Summary 04

Introduction 06

Methodology 07

Problems occurred in Sri Lankan tourism industry due to war 08

Affects of new born peace to,

a) Investors 10

b) Tourists 12

c) Areas and Regions 14

d) Social life and Local people 15

PEST analysis 17

SWOT analysis 21

Conclusion 28

References 29

Glossary of terms 31

SUMMARY

This report contains the results of the investigation which is done to find out ‘how the new born peace will affect the tourism industry of Sri   Lanka after defeating the LTTE leader Brabhakaran and washing out terrorism from Sri Lanka. The main areas used for the investigation are,

  1. The problems occurred in Sri Lankan tourism industry due to war.

          Under this   area, this investigation is carried over the major problems which Sri Lankan tourism industry faced because of the war. This is mainly carried out through secondary data such as news paper articles, other articles from the websites and report published by Sri Lankan tourism development Authority. Some of the facts were gathered through the questionnaire given to the director of the Sri Lankan tourist Board, London.

  2. Affects of new... [continues]

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