Tourism Industry

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Contents
Introduction: .......................................................................................................... 2 History of ICTs (Information and Communication Technologies) in Tourism Industry: ................................................................................................................ 2 Definition of e-tourism (Electronic Tourism):...................................................... 4 Relationship between ICT and E- Commerce (Electronic commerce) ................ 4 Relationship between Tourism and ICTs: ............................................................ 5 Advantages of the internet and ICTs: ................................................................... 8 Drawback of the Internet and ICTs:...................................................................... 9 Methodology: ...................................................................................................... 10 Case Study: ......................................................................................................... 11 Conclusion: ......................................................................................................... 14 References List .................................................................................................... 15

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Introduction:
Information and communication technology (ICT) make structural changes in the tourism industry. As a result according to Keynote (2004) reported that, in 2004 travel related website visitors grew by 27% which was previously in 2003 only 15%. ICT creates favourable conditions for the emergence of a new set of channels for promotion and distribution industry. The rapid developments of computer software applications, a variety of digital devices and excellent communication have been developing between organizational communication and better access for consumers. The full range of ICT applications to support the entire company called e-business are particularly relevant to the tourism industry due to the large amounts of data, the perishable and the extensive use of information (Beynon-Davies, 2004).

In recent years, tourism and hospitality industry are considered as a world largest growing business industry. Travel has become a popular habit in modern society. Meanwhile, the increasing use of the Internet can improve international communication. Previously planning to travel was not so simple as it like today. People used to call the hotel but the idea of hotel products was predictable. They may or may not be able to contact the hotel and to gather information about the word of mouth. For example, ICT is an important tool for the tourism industry and hospitality to improve the performance of public information and room reservations anywhere in the developing world (Sharda 2010). The aim of this easy is to identify the role of ICTs in tourism and hospitality industry. This also discusses about the relation between ICTs and Electronic commerce and evaluates selected website of Loch Lomond & The Trossachs National Park. The main purposes of evaluate this website is to show communication efficacy (CE) of this website.

History of ICTs (Information and Communication Technologies) in Tourism Industry: Tourism has been closely linked to developments in ICT from more than 3 decades. The institutions of computer reservation systems (CRS), Global Distribution Systems (GDS) and the Internet are most powerful ICT tools subtlest in the respectively 1970s, 1980s and 1990s(Buhalis, 2003; Buhalis and Law, 2008).The travel organization initially attentive on the use of computer systems (eg, CRS, GDS) has beenincreasing the effectiveness of internal information processing and distribution management. Today, the Internet and ICTs are useful 2

at all operational levels, structural, strategic and marketing to facilitate global interaction between suppliers, intermediaries and consumers worldwide (Buhalis & Law, 2008; Egger &...
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