Tourism in the Process of Internationalisation

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Abstract
Tourism businesses operate globally and many have opted for a competitive advantage of internationalization. Technology, information and reduction of boundaries have created new forms of service companies, not only the large multinational corporations, but also small niche specialists. The growing importance of strategic alliances in creating networks of business relationships has become a trend also in tourism. Tourism has considered as the world’s largest and rapid growing industry of modern business world. It has a vital influence on economic development of a country. Tourism sector brings tremendous opportunities as a fastest-growing economic sector in terms of foreign exchange earnings, creation of employment opportunities and raising purchasing power. As such tourism sector can play positive contribution towards enhancing Gross Domestic Product (GDP) of a country.

Tourist destinations must establish identities that differentiate them from other destinations. Bangladesh is a new tourist destination country on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in Bangladeshi economy if proper marketing plan and strategy can be built and implemented for these purpose. However, this industry fails to reach its destination due to adequate marketing practices. This paper aims to show the internationalization process, expenditure of tourism, places of tourism which make to be internationally renounced, ways of attract tourists, international standard of hospitality, present scenario of tourism industry in Bangladesh, identifies the constraints and suggests remedial measures accordingly. The study also suggests that government should formulate a ‘tourism policy’ immediately for the development of this industry. Both public and private level investment is required in the tourism sector and regional cooperation can bring benefits for Bangladesh.

Key Words
* Tourism
* Internationalization
* Scope
* Economic development
* Hospitality
* International Trade
* Contribution of Tourism to national economy
* Methodology
* Internationalization process
* Objectives
* Scopes
* Renowned spots for Tourist

Introduction
International tourism constitutes a new challenge to the process of change in contemporary societies towards what some have called a 'new order' on a worldwide basis.

As a first approximation, and according to the established definition, international tourism consists simply of a person crossing national frontiers to stay for a limited period, and for other than professional reasons, in a foreign country.

Tourism is thus considered, above all, as an individual act. But when these individuals are counted in their millions, this simple fact assumes a different dimension, a sociological dimension. For through this movement of persons, and the massive penetration of foreigners into national societies, a process of internationalization is set in motion which, by its dynamic, causes a certain sort of change in more and more regions of the world.

As many as 244 million people moved across borders in 1977, and every year sees a rise in this figure, despite apparently unfavorable economic circumstances. It is expected that these movements will show a growth rate of 2 to 3 per cent per annum over the years to come; between now and the year 2000, international tourist flows will have doubled.

The manner in which this phenomenon is usually presented and evaluated in the social discourse is ambiguous. Increased movement arouses euphoria and fear simultaneously. Euphoria is aroused because the opportunity to travel in the world is interpreted as progress to which modern societies aspire and also because tourism is considered as a source of wealth, through the business which it generates. Fear is aroused because this phenomenon, by reason of its...
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