Tourism in the Process of Internationalisation
Abstract
Tourism businesses operate globally and many have opted for a competitive advantage of internationalization. Technology, information and reduction of boundaries have created new forms of service companies, not only the large multinational corporations, but also small niche specialists. The growing importance of strategic alliances in creating networks of business relationships has become a trend also in tourism. Tourism has considered as the world’s largest and rapid growing industry of modern business world. It has a vital influence on economic development of a country. Tourism sector brings tremendous opportunities as a fastest-growing economic sector in terms of foreign exchange earnings, creation of employment opportunities and raising purchasing power. As such tourism sector can play positive contribution towards enhancing Gross Domestic Product (GDP) of a country.
Tourist destinations must establish identities that differentiate them from other destinations. Bangladesh is a new tourist destination country on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in Bangladeshi economy if proper marketing plan and strategy can be built and implemented for these purpose. However, this industry fails to reach its destination due to adequate marketing practices. This paper aims to show the internationalization process, expenditure of tourism, places of tourism which make to be internationally renounced, ways of attract tourists, international standard of hospitality, present scenario of tourism industry in Bangladesh, identifies the constraints and suggests remedial measures accordingly. The study also suggests that government should formulate a ‘tourism policy’ immediately for the development of this industry. Both public and private level investment is required in the tourism sector and regional cooperation can bring benefits for
Tourism businesses operate globally and many have opted for a competitive advantage of internationalization. Technology, information and reduction of boundaries have created new forms of service companies, not only the large multinational corporations, but also small niche specialists. The growing importance of strategic alliances in creating networks of business relationships has become a trend also in tourism. Tourism has considered as the world’s largest and rapid growing industry of modern business world. It has a vital influence on economic development of a country. Tourism sector brings tremendous opportunities as a fastest-growing economic sector in terms of foreign exchange earnings, creation of employment opportunities and raising purchasing power. As such tourism sector can play positive contribution towards enhancing Gross Domestic Product (GDP) of a country.
Tourist destinations must establish identities that differentiate them from other destinations. Bangladesh is a new tourist destination country on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in Bangladeshi economy if proper marketing plan and strategy can be built and implemented for these purpose. However, this industry fails to reach its destination due to adequate marketing practices. This paper aims to show the internationalization process, expenditure of tourism, places of tourism which make to be internationally renounced, ways of attract tourists, international standard of hospitality, present scenario of tourism industry in Bangladesh, identifies the constraints and suggests remedial measures accordingly. The study also suggests that government should formulate a ‘tourism policy’ immediately for the development of this industry. Both public and private level investment is required in the tourism sector and regional cooperation can bring benefits for