Tourism in Mauritius

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Tourism in Mauritius – A detailed report and a proposition of strategies to enhance the economical growth

Mohan V. Jadhav ISITECH BUSINESS SCHOOL Cyber city, Ebene, Mauritius e-mail: jadhav@isitechbs.com

Abstract: In this paper, the author has indicated by research and study about tourism in Mauritius tried to throw some light on the tourism industry presently active in Mauritius. Mauritius is known as a dream destination for many people who look forward to enjoy their holidays in a beautiful environment. Mauritius is the first choice. Tourism industry growing rapidly and vast potential for generating employment and earning large amount of foreign exchange. Percentage of tourist coming to Mauritius is rising. We have to keep tourism as a back hand support for earning foreign exchange.

Keywords: Tourism, Promotion, Tropical Island, Destination, Hospitality Industry, Seasonal, Cross Culture.

1.Introduction:

Mauritius is tropical island destination situated on the shores of the Indian Ocean. It is performing relatively well as a tourism destination. Mauritius, an island covering 1,860 square kilometers, is situated some 2.000 kilometers off the south East coast of Africa. More than 150 kilometers of white sandy beaches and transparent lagoon are protected from the open sea by the world’s third largest coral reef, which surrounds the island. The population is estimated 1.2 million. [1] It forms a mosaic of different races, cultures & religions since Mauritians are descendants of immigrants from the Indian sub-continent, Africa, Europe & China. The cultural diversity & racial harmony of the island make of Mauritius a unique place. Most Mauritians are multilingual being fluent in Creole, French & English. English is the official language. Bhojpuri, Hindi, Urdu, Tamil, Marathi, Telgu & Mandarin are also spoken. Mauritius capital and largest city is Port Louis in the North West and other important towns are Curepipe, Vacoas, Phoenix, Quarte Bornes, Rose-Hill and Beau-Bassin. Mauritius is a democracy modeled on the British system of parliamentary democracy, which guarantees the separation of legislative, executive and judical powers. [5] The president is the Head of State and Commander-in-chief while the Prime Minister has full executive powers and is the Head of Government. Sixty-two members of the National assembly are elected every five years by universal adult suffrage. Democracy is well entrenched in Mauritius and all major political parties are represented in parliament. [7] Mauritius climate is tropical in nature. The summer months start from November & ends in May. The temperature 25 to 33 Degree Celsius in the coastal belts and revolves around 20 to 28 Degree Celsius in the plateau regions. The winter starts from May and concludes in October. Winters are generally hot and humid with temperature ranging from 24 Degree Celsius in winter and 27 Degree Celsius in the plateaus. July is the coolest and February is the warmest month. Profuse rain fall occurs from the month of January to March.[8] Refer fig [1]

Fig 1 Climatic condition

Mauritius is susceptible to tropical cyclones. Sugarcane is presently cultivated on 72000 hectares, representing 85% of the arable land in Mauritius on average 600000 tonnes sugar produced annually with most of sugar being exported to the European Union. Tourism is a big foreign exchange earner for Mauritius, which has marketed it self as an “exclusive” destination. About 5% of GDP is derived from the tourism sector and revenues currently amount to US$ 100 million per annum.[7] According to the last statically tourist bulletin 464,604 tourists visited in period January to June 2011....
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