Question 3 - Discuss how changes in air transport since the 1950's are reflected in both leisure and business travel trends.
The first powered flight was in 1903 and carried out by the famous Wright Brothers. Therefore aircrafts are over one century old. In the first half of the century progress was extremely fast, with frequent breakthroughs and developments. In the second half of the century progress was much smaller. Aircraft's speed didn't increase, and the most significant changes in the industry were newly designed wide bodied planes and turbo engines. On the other hand it was only in this century that air transport changed people's lives.
In the travel market there are two major classifications of travel purpose, these are business and leisure.
Business travellers usually have a higher need than want to travel, as it is important for their jobs. They do not have to pay for their travel costs and often travel under short notice. This segment includes regular business travelling, business travel related to meetings, conventions, and congresses, and finally incentive business travel.
Leisure travellers usually have a lower need to travel and a much higher want or desire to. They pay for their tickets, and usually agree to plan their travelling well in advance in order to get a better price. This segment includes family and get-away travellers, adventurous and educational travellers, and gamblers and fun travellers.
The needs and wants of these travellers may be satisfied by any one of the many modes of transportation, for example train, ship, car, bus etc. But, as mentioned above, one of the main methods of travelling between two destinations is by air. The airplane had a revolutionary impact on tourism from World War two onwards, on both leisure and business travel trends. Airlines looked to restart the industry after the war with a much improved aircraft and navigation technology. They...