Tourism Development

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  • Topic: Tourism, India, West Bengal
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  • Published : April 20, 2013
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Tourism Planning and Development

Institute of Hotel Management Aurangabad

Discuss the potentiality, effectiveness of a selected destination critically and provide the possibilities and needs of development through planning and strategic implementation in India for greater tourist interest

Module Leader: Dr. S.P. Rath Tourism Planning and Development

Varun Sahgal (H-18095)

Submitted in fulfillment of the requirement of B.A (Hons) in Hospitality Management

University Of Huddersfeild United Kingdom

February 2013

Varun Sahgal (H-18095)

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Tourism Planning and Development
Declaration
I, Varun Sahgal, student of Third year Hospitality Management IHM Aurangabad, declare that this written project on “Destination tourism sustainability and strategic planning” has completely been a result of my own hard work. Wherever the information has been referred from a book, journal, article etc, the source has been cited in text and in the bibliography of this project. I am fully aware of all legal actions that can be taken in case this work is proved to be the copy of a work presented by someone else in any other context.

Varun Sahgal (H-18095) Third Year Hotel Management Course Institute of Hotel Management, Aurangabad

Varun Sahgal (H-18095)

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Tourism Planning and Development
Table of contents Introduction………………………………………………………………………………......5 Abstract……………………………………………………………………………………….5 Destination Tourism………………………………………………………………………….5 The destination (West Bengal)………………………………………………………………6 Objectives to achieve…………………………………………………………………………8 Identifying important tourist circuits……………………………………………………….8  Circuit one Circuit two Circuit three Circuit Four

Analyzing the circuits…………………………………………………………………………….9  Tourist Profiling Carrying capacity and sustainability Tour operator’s discursion Safety  A critique on safety

Prioritizing a destination according to a stake holders consultation………………………..10  Mega Tourism Park  Strengths of the site

Tourism carrying capacity……………………………………………………………………...12 Prioritizing the circuit………………………………………………………………………......12 Analyzing the places of tourist interest……………………………………………………......14  Coastline Tourism circuit   Critique on the limitations of the Coastline tourism circuit Suggestions for the improvement of the coastline tourism circuit

Mountain Tourism circuit  Critique on the limitations of the Mountain tourism Circuit Page 3

Varun Sahgal (H-18095)

Tourism Planning and Development
   Religious Faith Tourism circuit   Critique on the limitations of the Religious faith tourism circuit Suggestions for the improvement of the religious faith tourism circuit Suggestions for the improvement of the mountain tourism circuit



Wildlife Tourism circuit  Critique on the limitations of the Wildlife tourism circuit Suggestions for the improvement of the wildlife tourism circuit



Destination marketing (identifying approaches) …………………………………………19  Institutional approach Product approach Historical approach Managerial approach Economical approach Sociological approach Geographical approach

Conclusion…………………………………………………………………………………...21 References…………………………………………………………………………………...22 List of Figures: I. FIGURE 1: WEST BENGAL STATE MAP, (LTD., APRIL 2012) 6 ii. FIGURE 2: DOMESTIC TOURIST INFLOW IN WEST BENGAL 7 iii. FIGURE 3: INTERNATIONAL TOURIST INFLOW IN WEST BENGAL 7 iv. FIGURE 4: TOURISM CARRYING CAPACITY (CHOUDHARY, 2011) 12 v. FIGURE 5: GRAPH OF NORMALIZING DENSITY 13

List of Tables I. TABLE 1: UDFPI METHOD OF PRIORITIZATION 13

Varun Sahgal (H-18095)

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Tourism Planning and Development
Introduction “I hope I'm a tourist attraction - I'm sure that they come here really just because I am just amazing, I am a beautiful place.” Prince William

Abstract Tourism as an activity spans across many sectors. It spans across many parameters that are social, economical,...
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