Tourism

Only available on StudyMode
  • Download(s) : 25
  • Published : February 16, 2013
Open Document
Text Preview
SO M O

Tourism and sustainability
in Brazil
The tourism value chain in Porto de Galinhas,
Northeast Brazil
October 2006

Bart Slob & Joseph Wilde

This report examines the tourism industry in Brazil. Using the case study of Porto de Galinhas, a small village in Brazil’s Northeast, the authors analyse sustainability issues in the tourism industry and map the value chain of tourism to Brazil.

Porto de Galinhas has 7,000 permanent residents, but during weekends and holidays, the village’s population triples. Porto de Galinhas has experienced a boom in tourism over the past five years, and the village is struggling to harness the benefits of this growth without losing its socio-cultural identity or compromising the local environment. Many local entrepreneurs and workers acknowledge that tourism is key to the development of the region, and they want to ensure the sustainability of the industry, both in terms of retaining as much value as possible in the region and guaranteeing the native population’s future prosperity and wellbeing. The case of Porto de Galinhas is in many ways illustrative of the challenges faced by small and mid-size communities in Brazil as an effect of the rapid growth of tourism. This is why SOMO, the Netherlands Committee for IUCN and the Rio de Janeiro-based research organisation CICLO decided to conduct research on the value chain of tourism in Porto de Galinhas. Value chain analysis and research on the sustainability of the Brazilian tourism industry are the cornerstones of this SOMO report. The authors give recommendations on how companies, local entrepreneurs, governments and tourists can act to ensure that tourism contributes to the sustainable development of local communities in Brazil and elsewhere in the world.

Tourism and sustainability in
Brazil
The tourism value chain in Porto de Galinhas,
Northeast Brazil
SOMO & IUCN - NL
October 2006

Tourism and sustainability in Brazil

Colophon
Tourism and sustainability in Brazil The tourism value chain in Porto de Galinhas, Northeast Brazil
By:
Bart Slob & Joseph Wilde
Published by:
SOMO – Centre for research on Multinational
Corporations
Research in Brazil:
Maria Emília Aureliano de Melo – CICLO Assessoria
para o Desenvolvimento
Mieke Kuiters
Cover:
Design: Annelies Vlasblom
Picture back cover: Arthur Mota

This document is licensed under the Creative Commons
Attribution-NonCommercial-NoDerivateWorks 2.5
License. To view a copy of this license visit:
http://creativecommons.org/licenses/by-nc-sa/2.5
ISBN:
ISBN-10: 90-71284-07-7
ISBN-13: 978-90-71284-07-6
Funding:
This report is made possible with funding from the
Netherlands Ministry of Housing, Spatial Planning and
the Environment.
Additional copies are available from:
www.somo.nl

2

SOMO
Centre for Research on Multinational
Corporations
Keizersgracht 132
1015 CW Amsterdam
The Netherlands
Tel: + 31 (20) 6391291
Fax: + 31 (20) 6391321
E-mail: info@somo.nl
Website: www.somo.nl
IUCN NL
Plantage Middenlaan 2K
1018 DD Amsterdam
The Netherlands
Tel: +31 (20) 6261732
Fax: +31 (20) 6279349
E-mail: mail@iucn.nl
Website: www.iucn.nl
CICLO Assesoria para o Desenvolvimento
Rua Aarão Reis, 105 - Santa Teresa
20240-090 – Rio de Janeiro – RJ
Brazil
Tel: + 55 (21) 2509-3364
Fax: + 55 (21) 2252-5246
E-mail: ciclo@ciclo.org.br
Website: www.ciclo.org.br

3

Tourism and sustainability in Brazil

Introduction ..................................................................................................................................5 Chapter 1 Outline of the tourism industry .................................................................................7 1.1. Brief description of the sector ........................................................................................7 1.2. Industry structure...........................................................................................................7 1.3. Tourism value...
tracking img