Toto Strategy Plan

Topics: Bidet, Toilet, Marketing Pages: 12 (3961 words) Published: December 5, 2012
2. Products and Services

2.1Description of products and services
·Toto offers a complete line of commercial and decorative plumbing fixtures and fittings, faucets, accessories, showers , flush valves, lavatories, toilets, Air Baths and urinals.TOTO warrants its plumbing products to be free from defects in materials and workmanship during normal use when properly installed and serviced for 1 year. ·TOTO’s eco-friendly innovations and their support and participation in the United States Green Build Counsel have helped TOTO become a leader in the plumbing industry in the company’s water and energy conservation movement. ·The birth of WASHLET has changed the traditional clean habit leading a clean new era. The introduction of the washlet functions including water demonstration, heat seat, intelligent deodorant, warm dry can make consumers have more intuitive and more detailed understanding about TOTO’s product 2.2 Important features of the products

The toilet may look like a Western-style toilet but there are many additional features added to the washlet such as blow dryer, seat heating, massage options, water jet adjustments, automatic lid opening, automatic flushing, wireless control panel, room heating and air conditioning for the room included either as part of the toilet or in the seat. A wireless control panel is used which is attached to the seat or placed on a wall . The most basic feature is the integrated bidet , is nozzle which is the size of a pencil that comes out from underneath the toilet seat & squirts water. It has two settings: one for washing the anus and one for the bidet The nozzle never touches the body of the user. The nozzle is also self-cleaning & cleans itself before and & operation. The user can select to wash the anus or vulva by pressing the corresponding button on the control panel. The same nozzle is used for both operations but at a different position of the nozzle head and using different openings in the nozzle to squirt water at a different angle to aim for the correct spot. The seat-heating feature found on toilets that lack the bidet features may be adjustable from 30 °C to 40 °C with an automatic lid equipped with a proximity sensor, which opens and closes based on the location of the user. Other features are automatic flushing, automatic air deodorizing & a germ-resistant surface. Some models specially designed for the elderly may include armrests and devices that help the user to stand back up after use. A soft close feature slows the toilet lid down so the lid does not slam onto the seat & some models the toilet lid will close automatically after flushing. There is the ozone deodorant system that can eliminate smells. Latest models store the times when the toilet is used and have a power-saving mode that warms the toilet seat only during times when the toilet is being used . Some toilets also glow in the dark Another innovation is intelligent sensors that detect someone standing in front of the toilet and initiate an automatic raising of the lid. This explains why this high tech toilet is different from an ordinary ceramic toilet bowl.

2.3 Comparative or absolute advantages
More than 1,500 TOTO engineers and their colleagues are committed to achieving the seamless integration of performance, conservation, technology, and innovation. They also work to reduce the risk of problems This includes design that focuses on fire and leak prevention and internal structures that minimize the spread of damage beyond the product itself in case a fire or leak does arise due to an abnormality. In the design stage, the electronics center meticulously inspects electrical components that have a high potential to cause fire.

·With unrivaled vision and innovation expertise, TOTO leads and never follows in designing, engineering, refining and delivering innovative technology that enhances your daily life. ·TOTO’s innovations translate into the best performance and ecology in...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Strategy marketing plan Essay
  • Essay on Strategy
  • McFit Marketing Strategy Plan Essay
  • Strategy Essay
  • Capsim Strategy Plan Essay
  • Resort Strategy Plan Essay
  • Strategy Plan for Hmv Group. Essay
  • YMCA Strategy Plan; Research Approach Essay

Become a StudyMode Member

Sign Up - It's Free