Total Quality Pioneers

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Quality Management for Organizational Excellence: Total Quality Pioneers
In this paper, Philip Crosby will be discussed as one of the pioneers of total quality. Quality will be defined and also total quality will be discussed about how each contributed to Philip Crosby’s success. Additionally, it will be explained why quality is useful in today’s business environment. Quality and Total Quality Defined

In today’s world the majority of consumers require their products and services have quality. Quality is performance to the standard expected by the customer, meeting customer needs the first time and every time, doing the right thing right the first time (Goetsch, 2010). Quality is defined as “a dynamic state associated with products, services, people, processes, and environments that meets or exceeds expectations and helps produce superior value” (Goetsch, 2010, p. 5). The dynamic state of quality will change in the future as time goes on. Total quality is the collective quality concepts pulled together as one comprehensive approach to conducting business (Goetsch, 2010). Total quality is achieved through strategy, obsession with quality, teamwork, education and training, employee involvement, and customer focus in addition to many other aspects of quality. If any element of total quality is not present, then total quality has not and cannot be achieved. Philip Crosby

Philip Crosby was a director for ITT Corporation for 14 years until 1979 when he opened his own company called Philip Crosby Associates. Philip Crosby Associates was an international consulting firm on quality improvements for businesses. Crosby defined quality as conformance to requirements and was known for his theory of zero defects management and prevention. Crosby also introduced Quality Vaccine that consisted of three ingredients: 1) Determination, 2) Education, and 3) Implementation. Many companies and managers also use Crosby’s concept of “doing it right the first time” (Boti,...
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