Mobile phone and social networking site - market research
Researcher Name: Sam Ng Date: 5 August 2011
Social Networking Site No. 1 -
1. How many users are there on the site? In Taiwan, there are approximately 10,192,740 audiences (http://www.checkfacebook.com/)
2. How many active users are there? Facebook said it hit 9 million monthly active users in Taiwan in January 2011. (http://www.clickz.asia/2334/facebook-gains-popularity-in-taiwan)
3. How many users access the site via their pc? According to the static of the Taiwan Network Information Center, 91.1% users use non-mobile access the network. (http://www.twnic.net.tw/) 10,192,740 times 91.1% = 928.6 millions
4. How many users access the site via their mobile According to the static of the Taiwan Network Information Center, 8.9% users use mobile access the network. (http://www.twnic.net.tw/). 10,192,740 times 8.9% = 907,153
5. Is there an ‘app’ or a modified website view for mobile phone access?’ Yes. It has both mobile app and mobile site. (http://zh-hk.facebook.com/mobile/?v=texts)
6. Who are the main audience? Demographics (age, gender, country) Sex: female 49.2% and male 50.8% Age: 25 – 34 is 37.0% 18 – 24 is 28.5% 35 – 44 is 14.6% 14 – 17 is 11.5% To view country information, please check at http://www.checkfacebook.com/
7. What are the main features of the social networking site? (daily status updates, games, avatars?) The main features include Daily status updates, news feed, like page, Easter eggs, message and inbox. (http://en.wikipedia.org/wiki/Facebook_features)
8. Are there any features of the site that you have to pay for (e.g you can get a better profile page if you pay a small amount?) We can pay for virtual gift and virtual goods. (http://www.facebook.com/payments_terms/)
9. Are there any games in the site where you can pay a little amount to progress further within the game? Provide some examples. Empires & Allies by Zynga, Happy Farm, City ville (http://apps.facebook.com/silvergames/).
10. What payment methods are available on the site? Are these different for mobile phones vs. pc? paypal, credit card, MyCard, mobile phone, Bank transfer, Western Union QuickPay, Easecard, Gamania GASH GASH/BeanFun Member Account, Gamania GASH - Card Redemption, DaoPay. (http://www.facebook.com/payments_terms/)
Please provide any other interesting information regarding the social networking site. Not applicable
Social Networking Site No. 2 -
1. How many users are there on the site? The official site said they have 10,282,840 visitors per month. (http://tw.emarketing.yahoo.com/wretch/superior/wretch/wretch_01.php?menu_tree=A&menu_sub_tree=a)
2. How many active users are there? According to the online statistic, it has 4.4 million daily visitors. (http://www.wolframalpha.com/input/?i=Wretch.cc)
3. How many users access the site via their pc? With reference to question 3 for Facebook, we estimate (4.4 million times 91.1% = 4 million daily visitors) access the site via PCs.
4. How many users access the site via their mobile With reference to question 3 for Facebook, we estimate (4.4 million times 8.9% = 0.39 million daily visitors) access the site via mobiles.
5. Is there an ‘app’ or a modified website view for mobile phone access?’ It has a mobile site (tw.m.wretch.yahoo.com) and some mobile apps. (http://itunes.apple.com/hk/app/wretchcam/id407676372?mt=8)
6. Who are the main audience? Demographics (age, gender, country) Based on internet averages, wretch.cc is visited more frequently by females who are in the age range 35-44, have no children, have no college education and browse this site from school. (http://www.alexa.com/siteinfo/wretch.cc) According to the online statistics, 90.7% of the visitors are located at Taiwan and 2.5% are located at Hong Kong. (http://www.alexa.com/siteinfo/wretch.cc)
7. What are...