Toms vs. Bobs

Only available on StudyMode
  • Download(s) : 65
  • Published : September 26, 2011
Open Document
Text Preview
BOBs is brand-new line of shoes made by the well-known footwear company, Sketchers. Sketchers has already established their customer market, built a successful business model, and have maintained a strong clientele base throughout the years. However, it can be argued that their most recent product launch is a complete “copy and paste” of another shoe company, TOMS shoes. Anyone familiar with and loyal to TOMS would agree that Sketcher’s newest creation is way too similar to their original design and business model. Not only do the names sound alike, but the style of the shoes look almost completely identical with each other. Sketchers has also completely “borrowed” TOMS’ business model. “TOMS” shoes, it is a shoe company that was started in 2006 by Blake Mycoskie; a young entrepreneur with a big dream and a heart for helping others and making a difference in the world, even if it would be by one small step at a time. Blake envisioned for those small steps to be taken in shoes. TOMS shoes, that is. After a trip to Argentina, he was inspired by the Alpargatas worn by the natives, which were essentially slipper-like shoes with a solid sole. Upon returning to the states, Mycoskie recreated the shoe, and launched his business under a one-for-one promise. With every shoe that was sold, a pair of shoes would be given to child in need, “One for One.” Several times a year, Blake and the TOMS Shoes team travel to various countries such as Argentina and Ethiopia on “shoe drops,” distributing the shoes to children who do not have any. When Sketchers recently launched their newest line of shoes, it was blatantly obvious to everyone that they had ripped off everything about TOMS, including the generous concept of giving shoes away to children in need. Sketchers adopted the “Soles 4 Souls” theme for BOB’s shoes, and plans to send not one, but two pairs of shoes to a child in need with every pair of shoes that is sold. Blake Mycoskie, founder of TOMS agrees, when...
tracking img