TOMS SHOES BUSINESS FORMAL REPORT
TOMS SHOES BUSINESS STRATEGIES 2012 Formal Report
Prepared by Natali Levi COMM 103 Nicholas Bredie
13.30
Report Distributed April 25, 2012
TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………….3
INTRODUCTION………………………………………………………………………4
Background…………………………………………………………………..4 Purpose………………………………………………………………………...4 Scope………………………………………………………………………........4
RESEARCH & FINDINGS……………………………………………......................5
About TOMS and Mycoskie…………………………………………….5 The Importance of Shoes……………………………………………….5 Comfort and Fashion……………………………………………………..6 Social Media………………………………………………………………….6 Philanthropy & Business Model……………………………………..6 Consciousness-Raising…………………………………………………..7
CONCLUSION AND RECOMMENDATIONS………………………………….7
REFERENCES….………………………………………………………………………..8
EXECUTIVE SUMMARY:
TOMS Shoes is a for-profit company, which has combined with a philanthropic component. One-for-One campaign enhances the company’s reputation. For every pair of shoes the company sold, the company would match a pair for a child in need. This company started doing business in 2006 and reached to give the 1,000,000th shoe 4 years after in September 2010, in San Pedro, Argentina. Now TOMS Shoes are sold in 22 countries and carried by over 500 retailers. Company’s charitable distribution reached to 28 nations in need.
TOMS Shoes are derived from TOMorrow, Blake Mycoskie chose this name for a better tomorrow. After a big discover, Mycoskie found the impact of shoes which are shown below:
Protects from hazardous injuries
Protects from the Podoconiasis disease that is transmitted from soil and worms.
Education requires shoes
After the sales of the shoes reached to its peak, Mycoskie didn’t let replacements take over TOMS Shoes; but he created Eyewear and little after, he released a book ‘Start Something That Matters’. They were two other
Prepared by Natali Levi COMM 103 Nicholas Bredie
13.30
Report Distributed April 25, 2012
TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………….3
INTRODUCTION………………………………………………………………………4
Background…………………………………………………………………..4 Purpose………………………………………………………………………...4 Scope………………………………………………………………………........4
RESEARCH & FINDINGS……………………………………………......................5
About TOMS and Mycoskie…………………………………………….5 The Importance of Shoes……………………………………………….5 Comfort and Fashion……………………………………………………..6 Social Media………………………………………………………………….6 Philanthropy & Business Model……………………………………..6 Consciousness-Raising…………………………………………………..7
CONCLUSION AND RECOMMENDATIONS………………………………….7
REFERENCES….………………………………………………………………………..8
EXECUTIVE SUMMARY:
TOMS Shoes is a for-profit company, which has combined with a philanthropic component. One-for-One campaign enhances the company’s reputation. For every pair of shoes the company sold, the company would match a pair for a child in need. This company started doing business in 2006 and reached to give the 1,000,000th shoe 4 years after in September 2010, in San Pedro, Argentina. Now TOMS Shoes are sold in 22 countries and carried by over 500 retailers. Company’s charitable distribution reached to 28 nations in need.
TOMS Shoes are derived from TOMorrow, Blake Mycoskie chose this name for a better tomorrow. After a big discover, Mycoskie found the impact of shoes which are shown below:
Protects from hazardous injuries
Protects from the Podoconiasis disease that is transmitted from soil and worms.
Education requires shoes
After the sales of the shoes reached to its peak, Mycoskie didn’t let replacements take over TOMS Shoes; but he created Eyewear and little after, he released a book ‘Start Something That Matters’. They were two other