Tom of Maine's Success

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Introduction: Tom’s of Maine creates effective personal care products using simple, natural ingredients derived from plants and minerals. Tom’s of Maine products-toothpaste, mouthwash, floss, deodorant, and soap-do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Our philosophy of “Natural Care” guides us in doing what is right for our customers, employees, communities, and environment. They fulfill the Natural, Then Tom’s of Maine was moving beyond health food stores and into supermarkets and drugstores, where 70 percent of toothpaste is purchased. Even as Tom’s product distribution expanded nationwide, the company’s marketing strategy was low key. Care mission by donating 10% of our profits to charitable organizations; by encouraging our employees to use 5% of their paid time in volunteer work; by adhering to our standards of natural, sustainable, and responsible; and by not testing on animals. Tom’s of Maine products and packaging are designed to be sustainable and recyclable. Each year, Tom’s uses packaging made of 100% recycled paper board. The number of consumers interested in natural personal products is growing rapidly, fueled primarily by shoppers making purchases based on their health and wellness values. This large and growing segment of the population is 57 million strong. Tom’s of Maine’s savvy, passionate, environmentally aware consumers have been seeking and getting 100% happiness for almost 40 years.

1. Critically discuss which way of thinking about ethical behavior best describes Tom’s of Maine and its founder, Tom Chappell? Ethical behavior is acting in ways that are consistent with one’ personal values and the commonly held values of the organization and society, A reputation for ethical decisions builds trust in your business among business associates and suppliers. Tom Chappell dedicated himself to creating a company that produces natural products in a caring and creative work environment. Tom Chappell hopes to set an example of ethical business standards for others. His first book, The Soul of a Business: Managing for Profit and the Common Good, set a practical yet powerful new agenda for ethical and profitable business leadership. Like the company he pilots, Tom Chappell has received many awards including the “New Englander Award” sponsored by the Small Business Association of New England, 1991 “Entrepreneur of the Year” from CNBC and 1995 “Socially Responsible New England Entrepreneur of the Year” by the Entrepreneur of the Year Institute. Tom’s of Maine has been named one of the “100 Best Companies in the U.S. for Working Mothers” by Working Mother magazine and one of the “Top 10 Healthiest Companies” by Health magazine. Tom’s of Maine has received the prestigious “Corporate Conscience Award for Charitable Contributions” from the Council on Economic Priorities. Tom Chappell is active in many cultural and philanthropic organizations, among them: the Dean’s Council for Harvard Divinity School, the Advisory Council for the Center for the Study of Values in Public Life at Harvard Divinity School, The Nature Conservancy of Maine, and the Washington National Cathedral National Advisory Group. Tom’s of Maine distinguishes itself from other companies by stressing the “common good” in all of its endeavors. The company is passionately concerned about corporate wellness, customer wellness, product wellness, community and environmental wellness, and employee wellness. In late 2000 the company launched Tom’s Online Wellness Store to make its full product line available to customers around the globe. Among other customer-oriented activities, Tom’s utilizes the services of a wellness advisory council and provides wellness education. Tom’s of Maine practices stewardship through its commitment to natural, sustainable, and responsible ingredients,...
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