Tokyo Disney

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  • Published : February 3, 2012
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Question 1
As known, Tokyo Disneyland is theme park which target to customers who looking for entertainment, adventures and exciting experiences. How attractive is this industry and how well will Tokyo Disneyland face in the far future in this industry? To analysis and calculate that Porter’s five forces framework is the most efficient method. The five forces are: the threat of entry, the threat of substitutes, the power of the buyers, and the power of suppliers and extent of rivalry (our textbook). In Tokyo Disneyland case, based on the big scale and rich of experiences that they have gained in almost 20 years, they have an every stable in Japan market as well s in this industry. Consider every segment in access to supply or distribution channels, or legislation or government action, or differentiation, Tokyo Disneyland is just too strong to be threaded by the new entrants. In Japan and more particular in Tokyo, there are quite number of its substitutes such as zoo, water parks... However with all the facilities and special rides and differentiation that Disneyland is the only one offer, the thread from substitutes does not affect Disneyland greatly. Japan, especially Tokyo is very famous for its cosplays and anything relates to costumes so certain that Tokyo Disneyland has plenty of suppliers in Japan market. For the power of suppliers, Tokyo Disneyland has been there for more than 15 years and with the power of its reputation the percentage of the suppliers overpower the park is really low. With the title “Disneyland in Japan still popular” the Asian Pacific Post site (2008) has reported that “The number of visitors to Disneyland and DisneySea — the water park which opened in 2001 — has stood at record levels of around 25 million in recent years, up from 9.9 million people in Disneyland’s first year. Since 1983 a total of 436 million people have visited the two parks”...
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