Toc Greatness

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  • Topic: Project management, Theory of Constraints, Eliyahu M. Goldratt
  • Pages : 163 (51282 words )
  • Download(s) : 11
  • Published : September 9, 2012
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“Viable Vision: Transforming Total Sales into Net Profits is a book for anyone responsible for increasing the profitability of their business. Gerry Kendall combines the theory with real life examples of its power to transform complex problems into clear, common sense executables that will increase the profitability of your business. If you think the complexities restrict the future success of your business, then you’re about to be enlightened.” —Patrick J. Bennett, Executive Vice President Covad Communications “As senior managers we seek but seldom find the silver bullets that will lead to exponential growth for our companies. In Viable Vision, the author wonderfully presents proven tools with actual business cases that when applied will identify the invalid assumptions preventing our organizations from clearly seeing the significant opportunities that lay before us.” —Paul G. Waring, Jr., Corporate Controller Williamson-Dickie Manufacturing Company “Elements of the Theory of Constraints have been very successfully utilized to generate sustainable improvements over the last decade. Viable Vision: Transforming Total Sales into Net Profits highlights how these tools can be leveraged at the strategic level of business. It is a real opportunity for most of us to better understand and simplify strategy.” —Yvon D’Anjou, President Alcan Primary Metal Group, Quebec South & USA “In Viable Vision, Gerry Kendall drives home the point that the more complex the problem, the simpler the solution must be or it will not work. By applying TOC principles as a CEO, I have achieved organization alignment and successfully transformed a utility, a utility services company, and a regulator and took a telecom company public. Viable Vision: Transforming Total Sales into Net Profits expands the understanding of TOC principles and provides simple solutions that work.” —Kim Allen, MBA, P.Eng., CEO/Registrar Professional Engineers Ontario

V

iable ision
Transforming Total Sales into Net Profits

V

iable ision
Transforming Total Sales into Net Profits

Gerald I. Kendall, PMP

Copyright ©2005 by Gerald I. Kendall ISBN 1-932159-38-X Printed and bound in the U.S.A. Printed on acid-free paper 10 9 8 7 6 5 4 3 2 1

Library of Congress Cataloging-in-Publication Data Kendall, Gerald I. Viable vision : transforming total sales into net profits / by Gerald I. Kendall. p. cm. Includes bibliographical references and index. ISBN 1-932159-38-X (pbk. : alk. paper) 1. Sales management. 2. Marketing—Management. 3. Corporate profits. 4. Corporations—Growth—Management. 5. Organizational effectiveness. I. Title. HF5438.4.K46 2004 658—dc22 2004018021 This publication contains information obtained from authentic and highly regarded sources. Reprinted material is used with permission, and sources are indicated. Reasonable effort has been made to publish reliable data and information, but the author and the publisher cannot assume responsibility for the validity of all materials or for the consequences of their use. All rights reserved. Neither this publication nor any part thereof may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. The copyright owner’s consent does not extend to copying for general distribution for promotion, for creating new works, or for resale. Specific permission must be obtained from J. Ross Publishing for such purposes. Direct all inquiries to J. Ross Publishing, Inc., 6501 Park of Commerce Blvd., Suite 200, Boca Raton, Florida 33487. Phone: (561) 869-3900 Fax: (561) 892-0700 Web: www.jrosspub.com

Table of Contents

Preface ....................................................................................................... ix About the Author ..................................................................................... xi Acknowledgments...
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