Tobacco.The SWOT analysis
Project B
The SWOT Analysis
Table of Contents
Table of Contents 2
Executive summary 5
Main problem statement 5
Partial Problems 5 8
British American Tobacco 8
Introductory Chapter 8
Motivation 8
Problem Statement 9
Partial Problems 9
Interpretation 9
Scope 10
Methodology 10
Theories 10
Data Collection 11
Structure 11
Company Profile 11
The Value Chain Analysis 12
Manufacturing 14
Distribution 14
Marketing 15
Procurement 16
Research and Development 17
Human resource management 18
Infrastructure 19
Conclusion 20
Porter’s Five Forces 20
Barriers to entry 21
High exit costs: 22
Differentiated product 24
Figure 1 – kinked demand for a firm under oligopoly 26
Bargaining power of suppliers 26
Substitutes 28
Competitor Analysis 29
Defining competitors 30
Finding information about the competitor 31
Short overview of the competitor 31
Competitor’s future goals and objectives 31
Competitor’s assumption about itself 32
Capabilities (strengths and weaknesses) 32
Current Strategy 33
Response patterns 35
Conclusion 36
Governmental influence 36
Labelling/Packaging 37
Taxation 38
Additives and Addictive Substances 38
Advertising 38
Smoking Restrictions 39
Smuggling 40
Conclusion 40
SWOT ANALYSES 42
Strengths 42
Weaknesses 44
Opportunities 44
Threats 45
ISSUE ANALYSES 46
CONCLUSION 47
List of Sources 49
Books 49
Internet pages 49
Abbreviations used in the Project B 51
Appendices 52
Chart 1 52
“The fish with many stomachs” 52
Chart 2 53
The Value Chain 53
Table 5 – Taxation 54
Financial analysis 55
Profitability and liquidity analysis 55
Profitability 55
Direction and speed of the development 56
Level 56
Table 6: PMI, profitability ratios 56
Reason for the development 57
Liquidity 57
Financial development in 2004 58
Table 8: BAT, development of income items by Periods 59
Chart 4 62
Conclusion 63
Process Evaluation Document 64
Criteria for success 64
The benefits derived 65
The SWOT Analysis
Table of Contents
Table of Contents 2
Executive summary 5
Main problem statement 5
Partial Problems 5 8
British American Tobacco 8
Introductory Chapter 8
Motivation 8
Problem Statement 9
Partial Problems 9
Interpretation 9
Scope 10
Methodology 10
Theories 10
Data Collection 11
Structure 11
Company Profile 11
The Value Chain Analysis 12
Manufacturing 14
Distribution 14
Marketing 15
Procurement 16
Research and Development 17
Human resource management 18
Infrastructure 19
Conclusion 20
Porter’s Five Forces 20
Barriers to entry 21
High exit costs: 22
Differentiated product 24
Figure 1 – kinked demand for a firm under oligopoly 26
Bargaining power of suppliers 26
Substitutes 28
Competitor Analysis 29
Defining competitors 30
Finding information about the competitor 31
Short overview of the competitor 31
Competitor’s future goals and objectives 31
Competitor’s assumption about itself 32
Capabilities (strengths and weaknesses) 32
Current Strategy 33
Response patterns 35
Conclusion 36
Governmental influence 36
Labelling/Packaging 37
Taxation 38
Additives and Addictive Substances 38
Advertising 38
Smoking Restrictions 39
Smuggling 40
Conclusion 40
SWOT ANALYSES 42
Strengths 42
Weaknesses 44
Opportunities 44
Threats 45
ISSUE ANALYSES 46
CONCLUSION 47
List of Sources 49
Books 49
Internet pages 49
Abbreviations used in the Project B 51
Appendices 52
Chart 1 52
“The fish with many stomachs” 52
Chart 2 53
The Value Chain 53
Table 5 – Taxation 54
Financial analysis 55
Profitability and liquidity analysis 55
Profitability 55
Direction and speed of the development 56
Level 56
Table 6: PMI, profitability ratios 56
Reason for the development 57
Liquidity 57
Financial development in 2004 58
Table 8: BAT, development of income items by Periods 59
Chart 4 62
Conclusion 63
Process Evaluation Document 64
Criteria for success 64
The benefits derived 65