To Understand the Cloud-based Helpdesk Industry
UNDERSTANDING ON-GOING MARKETING AND SALES PROCESS AT HAPPYFOX AND SKETCHING OUT A NEW SALES PROCESS
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Contents
1 PROJECT OBJECTIVE .................................................................................................................................... i 2 PROJECT SCOPE .......................................................................................................................................... 6 3 RESEARCH METHODOLOGY ....................................................................................................................... 7 4 ANALYSIS .................................................................................................................................................... 8 4.1 Current IT and Helpdesk Trends ......................................................................................................... 8 4.2 Competition & factors – Porter’s Five Forces ..................................................................................... 9 4.3 SWOT Analysis for HappyFox Product and Company ....................................................................... 11 4.4 Product differentiation and USPs ..................................................................................................... 13 4.5 Trends in B to B digital marketing ..................................................................................................... 14 4.5.1 Commonly used Digital Marketing Channels ............................................................................. 14 4.5.2 Effectiveness of various digital channels ................................................................................... 15 4.5.3 Investment plans of marketers – The road ahead ..................................................................... 17 4.6 Social Media Marketing .................................................................................................................... 19 4.6.1 Social Media Trends
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Contents
1 PROJECT OBJECTIVE .................................................................................................................................... i 2 PROJECT SCOPE .......................................................................................................................................... 6 3 RESEARCH METHODOLOGY ....................................................................................................................... 7 4 ANALYSIS .................................................................................................................................................... 8 4.1 Current IT and Helpdesk Trends ......................................................................................................... 8 4.2 Competition & factors – Porter’s Five Forces ..................................................................................... 9 4.3 SWOT Analysis for HappyFox Product and Company ....................................................................... 11 4.4 Product differentiation and USPs ..................................................................................................... 13 4.5 Trends in B to B digital marketing ..................................................................................................... 14 4.5.1 Commonly used Digital Marketing Channels ............................................................................. 14 4.5.2 Effectiveness of various digital channels ................................................................................... 15 4.5.3 Investment plans of marketers – The road ahead ..................................................................... 17 4.6 Social Media Marketing .................................................................................................................... 19 4.6.1 Social Media Trends
References: February 2013 CMO Survey -http://cmosurvey.org/files/2013/02/The_CMO_Survey_Highlights_and_Insights_Feb2013-Final2.pdf http://www.slideshare.net/AdamVincenzini/social-media-trends-2013-16451026 http://www.zendesk.com/blog/social-media-and-the-future-of-customer-support http://www.bethkanter.org/content-curation-101/ http://www.zendesk.com/resources/five-trends-impacting-the-enterprise-it-help-desk http://www.computerworld.com/s/article/9203218/Help_desk_calls_on_the_rise http://cdn.scriptlogic.com/w/whitepaper/Help_Desk_Demands_in_the_Mid-Market.pdf http://blog.bsminfo.com/a-1-trillion-secret-you-cant-afford-to-ignore/ http://www.parallels.com/fileadmin/parallels/documents/Summit_presentations/Emily_FINAL_Kruger_SMB_Clou d_Insights_v4.pdf http://www.slideshare.net/Omobono/what-works-where-in-b2-b-digital-marketing http://www.slideshare.net/thenextsem/the-state-of-seo-and-internet-marketing-in-2012-14534912 http://www.marketo.com/_assets/uploads/How-to-Optimize-Social-Channels.pdf http://www.gaggleamp.com 44