To Study the Quality Attributes of Shoppers Stop Store on Customer Satisfaction

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A Project Report on
To Study the Impact of Quality Attributes of Shopper’s Stop Store on Customer Satisfaction Dissertation submitted in partial fulfillment of the
Requirement for the award of the degree of PGDM
By
Richa Kumari
11M078
(Marketing & HR)

[pic]

DHRUVA COLLEGE OF MANAGEMENT
(Approved by AICTE, Ministry of HRD, Govt. of India)
Behind HUDA oxygen Park, NH-7, Medchal
Hyderabad-501 401, Andhra Pradesh
(2011-2013)

CERTIFICATE

This is to certify that the dissertation titled “To Study the Impact of Quality Attributes of Shoppers Stop Store on Customer Satisfaction” that is being submitted by Richa Kumari in partial fulfillment of the requirements for the award of the degree of PGDM in MARKETING and HR to Dhruva College of Management is a bonafide work carried out by her under the guidance and supervision of the undersigned.

The results embodied in this dissertation have not been submitted to any other university or institution for the award of any degree or diploma.

Date:
Place:
Supervisor’s Signature and Designation OFFICE SEAL

DECLARATION

I hereby declare that the dissertation titled the To Study the customer Satisfaction, Customer Loyalty & Quality Attributes towards Shoppers Stop Retail Outlets being submitted by me in partial fulfillment of the requirement for the award of the degree of PGDM in MARKETING & HR to Dhruva College of Management is are record of bonafide work carried out by me.

The results embodied in this Dissertation have not been submitted to any other University or Institution for the award of any degree or diploma.

Date:

                                                                                                            

Place:                                                                            Signature of the student

 

                                                                                                    

Internal Supervisor                                                                          Examiner(s):                                                                         

1 ……………………………..….

2 ...………………………………

_______________________

Chairman

ACKNOWLEDGEMENT

I would like to express my thanks to our beloved Chairman Dr. S. Pratap Reddy, Dhruva college of management, Hyderabad and IMRB International for giving me this opportunity to learn, share my ideas, views, and thoughts on various subject through this project, undertaken as a part of curriculum requirement for PGDM Program.

I express my sincere thanks to my project guide Mr. ABDUL NOOR KHAN Field Controller for guiding me throughout this project. I sincerely acknowledge him for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project.

I also express my gratitude to my faculty guide Prof. KUNAL GAURAV Marketing Professor at Dhruva College of management, Hyderabad for the his guidance in completing the project report effectively without his guidance, constant support and inspiration, this project would have not been possible.

Richa Kumari

CONTENTS

Sl. No.ParticularPage No
01. Executive Summary 06-07
02. Introduction 08-09
03. Research Objectives 10
04. Theoretical Background 11-13
05....
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