SUMMER TRAINING REPORT
TO STUDY THE MARKET SHARE OF COKE PRODUCTS IN BAREILLY U.P.
At BRINDAVAN THREADS pvt. ltd., BAREILLY
Summer Training Project Report Submitted Towards The Partial Fulfillment For Award Of The Degree Of Masters of Business Administration
Under The Guidance Of
Mr. Ashish khandelwal
Area Sales Manager
Submitted by: Submitted To: MOHD.YUNUS
Roll no.: 0932070027 Ms. DARDHNEEL BATRA GROVER Batch: 2009-11
INVERTIS INSTITUTE OF MANAGEMENT STUDIES
As a student of Management in Business Administrations, it is very important to understand the practical way of doing work in an organization. The summer/vocational training provides student the opportunity to study the organization and try to correlate the theoretical and practical and practical aspects of working in a real business environment. The market of Coca cola has generated most debate about whether foreign marketers should be allowed in or not. The launch of Coca cola in May8 1886 by Dr. John S. Pemberton in Atlanta, Georgia .Tried offering more Coca cola at a lower price, Coca-Cola which had some of its early investment tied in 250 ml bottle went fountain way. Today, Coca cola brands have come to among India’s best loved brands. The perception of their being “aliens” on India soil has faded away and Coca cola advertising have become a grand source of entertainment to much urbanity. Coca cola address the young crowd by appealing teenagers. As the companies are operating in a Darwin am market place, where the principles of natural selection lead to “survival of the fittest”, market place success goes to those companies best matched to the environmental imperative – those who can deliver what people are ready to buy.
I could not have succeeded in preparing this project without the able guidance and patience of Ms, DARSHNEEL BATRA GROVER (Project Guide) who channelised our thought in the right direction with constant source of encouragement. I am thankful to all Internet lab and library assistants who always helped me and gave me the chance to work at the Internet lab for collecting my secondary data. I would like to present my heart-felt thanks to my Project Head at "BRINDAVAN THREADS Pvt. Ltd." Mr.Ashish Khandelwal for giving the due guidance, timing and motivation in completing my project. I am also thankful to Mr. Ashish Khandelwal the in charge of Bareilly, Coke depot, who gave us a brief knowledge about their produt and company which helps a lot for the completion of our project and also to all my colleagues and junior friends who provided their well wishes and required inspiration. Last but not the least; I am very grateful to my parents and family who gave me their constant encouragement during my project. MOHD.YUNUS
I hereby declare that the project work entitled “ To study the market share of coke products in BAREILLY” is an original and bonafide work done by me. This project is being carried out as compulsory two-month summer training, a part of MBA curriculum from, “Brindavan Threads Pvt. Ltd., Bareilly”
The content of this report is based on the information collected by me during my tenure from different primary and secondary data used.
This training is being done to get exposure of industry. This project is used only for educational purpose and it will never published in any magazine, newspaper, or any research paper....