to study the customer satisfaction level in retail sector
Table of Contents
Sr. No. Topic
Chapter 1 Introduction
1.1 Overview of Industry as a whole
1.2 Profile of the Organization
1.3 Problems of the Organization
1.4 Competition Information
1.5 S.W.O.T. Analysis of the Organization
Chapter -2 Object & Methodology
2.1 Significance
2.2 Managerial usefulness of the study
2.3 Objective
2.4 Scope of the Study
2.5 Methodology
Chapter – 3 Conceptual Discussions
Chapter – 4 Data Analysis
Chapter – 5 Findings and Recommendations
Annexure
Bibliography
CHAPTER-1
INTRODUCTION
OVERVIEW OF THE INDUSTRY AS WHOLE
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. The liberalization of the consumer goods industry initiated in the mid-80 and accelerated through the 90’s has begun to impact the structure and conduct of the retail industry.
The concept retail which includes the shopkeeper to customer interaction, has taken many forms and dimensions, from the traditional retail outlet and street local market shops to upscale multi brand outlets, especially stores or departmental stores.
The objective being to assess the various parameters that influences a buyer to visit or shop at departmental store thereby contributing to its turnover (in terms of sales and profits) hence leading to its overall success.
The extensive research brought me to conclude that departmental stores are soon emerging on the top priority lists, amongst the shopping spree in Delhi and NCR, as they seem to derive immense pleasure of convenience and exposure to variety under one roof, in their extremely busy lives, when they don’t have time for things.
Though some of the customers
Sr. No. Topic
Chapter 1 Introduction
1.1 Overview of Industry as a whole
1.2 Profile of the Organization
1.3 Problems of the Organization
1.4 Competition Information
1.5 S.W.O.T. Analysis of the Organization
Chapter -2 Object & Methodology
2.1 Significance
2.2 Managerial usefulness of the study
2.3 Objective
2.4 Scope of the Study
2.5 Methodology
Chapter – 3 Conceptual Discussions
Chapter – 4 Data Analysis
Chapter – 5 Findings and Recommendations
Annexure
Bibliography
CHAPTER-1
INTRODUCTION
OVERVIEW OF THE INDUSTRY AS WHOLE
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. The liberalization of the consumer goods industry initiated in the mid-80 and accelerated through the 90’s has begun to impact the structure and conduct of the retail industry.
The concept retail which includes the shopkeeper to customer interaction, has taken many forms and dimensions, from the traditional retail outlet and street local market shops to upscale multi brand outlets, especially stores or departmental stores.
The objective being to assess the various parameters that influences a buyer to visit or shop at departmental store thereby contributing to its turnover (in terms of sales and profits) hence leading to its overall success.
The extensive research brought me to conclude that departmental stores are soon emerging on the top priority lists, amongst the shopping spree in Delhi and NCR, as they seem to derive immense pleasure of convenience and exposure to variety under one roof, in their extremely busy lives, when they don’t have time for things.
Though some of the customers