Although it may be true that changing format of WWAC radio station will prevent the decline in listener numbers, the author, however, needs more specific evidence to strengthen his proposal since there are several logical flaws in the argument.
First, since the author’s plan of changing take the new residents as their aimed new listeners, specific evidence should be given to indicate what mainly cause the decline in listener number, or the solution will probably not be effective. There are chances that the decreased audience is resulted from competition of other radio stations, or of TV programs. Perhaps there happened to be a new popular TV real show recently that the draws most of the local residents' interest from radio station. Besides, considering most people tend to listen to the radio when driving, a financial crisis that leads to the delinedecline in car purchasing may also contribute to the decline in radio listener numbers. Yet, the recommendation in the argument will not contribute to solving any of these potential problems. Therefore, more evidence that can rule out the possible influence from other factors will largely support the author’s proposal.
In addition, there should be more proof to indicate that the continuing decline in local sales of recorded music is attributable to lack of interest in music of local residents, otherwise the author cannot rule out other possibilities. For example, perhaps, considering the rapid development of internet, nowadays people are more likely to download music online instead of purchasing CDs in the shop. Or, perhaps, it is the insufficient variety and quantity of the music in local shop that render residents to purchase less recorded. Although they may bear great interests towards music, perhaps towards rock-music, they cannot get their favored music types in local stores. Then if under this circumstance, the radio staionstation will be greatly benefited from broadcasting these gernesgenres, and thus the...
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