To Organize or Not to Organize
January 26, 2013
In 1902, Target’s founder George Dayton opened his first store Dayton Dry Goods Company in Minneapolis, Minnesota. The residents in this community could expect dependable merchandise, fair business practices and a generous spirit of giving from their new store. Mr. Dayton shaped his new store around his personal principals and humanitarian spirit. By 1960, Mr. Dayton entered into mass-market discount and on May 1, 1962 “Tar-zhay” as it’s known by shoppers like me, was born in the twin cities Roseville. Target’s 75 departments would offer customers the best fashions, discounts, quality, prices, and a supermarket. The shopping experience would be fun for the entire family. The store had wide aisles, easy to shop displays, quick checkouts and well- lighted parking lots. The director of publicity with the help of his staff bounced around more than 200 names before they came up with the name and the bulls- eye logo. “As a marksman’s goal is to hit the center of the bulls-eye, the new store would do much of the same in terms of retail goods, services, commitment to the community, price, value, and overall experience.” (Target Corporation, 2013) Target employs more than 365,000 people and has cultivated a reputation as big box discounter offering affordability and style in more than 1,763 locations. Target appeals and attracts younger, educated, and affluent customers. Target stores are clean, well-kept, and organized. Customers are referred to as “Guests “and employees as “Team-Members.” Target has been recognized as the best place to work for hourly employees and ranked in the top 50 for diversity. Forbes awarded Target most reputable and admired company for its philanthropy. Target’s reputation is under fire for its low wages, poor working conditions, animal abuse, discrimination, lack of diversity and resistance in the...