Tnn24

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  • Topic: Nielsen Media Research, Nielsen ratings, Ku band
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  • Published : December 3, 2012
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TNN24

Thai News Network 24

TNN24

Thai News Network 24
First with the truth 24 hours a day
•TNN24 ,Thailand’s only 24-hour Thai-language news station to update situations instantly : broadcast in Thai •TNN24 brings you coverage of all aspects of local and international news, opinion free by presenting the news in High Definition.

High a multi-million US dollar investment in TNN24 to build new studios and upgrade its technology infrastructure. At the same time significant investments are also being made in its human resources, particularly its frontline news gathering personnel.

Joint with international partners for all efficiency sources and content of news around the world i.e. Reuter, Voice of America in order to get the best newest content to viewers.

Well known Anchors join us here
i.e. Khun Chamanan Wannawinaveg, Khun Arisara Kamthonjaroen

Chamanan Wannawinavej

Arisara Kamthonjaroen

ML.Nutthakorn Thewakul

Kwanchanok Jaroenpakupisarn

Well known critic, moderator and anchors from free TV

Nichanun Ruttanathavorn

Puwanart Khunprin

Chaninun Punnaniti

Well known critic, moderator and anchors from free TV

All News Reporters
News Anchors experience minimum 3 years up to 10 years on board. Most of all education, Master Degree in Communication Arts.

Feedback from Audiences
• no bias • fast & accurate • broadcast 24 hours

Profile

Average Audience Profile : Gender

Female 48%

Male 52%

Source : AGB Nielsen Media Research

Average Audience Profile : Age
30 25
18 28
26

20
15 10
5 6
2 12

5 0
4-9

10-19

20-29

30-39

40-49

50-59

60+

Source : AGB Nielsen Media Research

Average Audience Profile : Education

Primary or Less 14%
Secondary 12% University or Higher 56%

Diploma 16%

Source : AGB Nielsen Media Research

Average Audience Profile : Occupation
Unemployed 7%

Retired 24%

White Collar 49%

House wife 9 %

Student 11%
Source : AGB Nielsen Media Research

Average Audience Profile : Income

Middle 22%

Lower 7%

Middle 9%

Upper 18%
(50,000 Baht++)

Upper Upper 53%
(70,000 Baht ++)

Upper 91%
(30,000 Baht++)

Bangkok

Upcountry

Source : AGB Nielsen Media Research

Platform

TNN Clock (12.00-24.00)

11

12

ชั่วโมงข่ าว 12.00

1 2

ชั่วโมงข่ าวหลักของทางสถานีฯ สด 24 ชม. ข่ าวสันต้ นชั่วโมง ้

10
ชั่วโมงข่ าว 21.00

9 8
7 5 6 4

3
ชั่วโมงข่ าว 15.00

ชั่วโมงข่ าว 18.00

TNN Clock (00.00-12.00)
ชั่วโมงข่ าวหลักของทางสถานีฯ สด 24 ชม. ข่ าวสันต้ นชั่วโมง ้

11 10 9 8 7
Economic Time 10.05-12.00 A.M.

12

1
2 3 4

6

5

TNN Clock (12.00-24.00)

11

12

1 2

ชั่วโมงข่ าวหลักของทางสถานีฯ สด 24 ชม. ข่ าวสันต้ นชั่วโมง ้

10 9
8
รายการครบวันครบข่ าว
23.00-24.00 P.M.

3 4 7 6 5
News Variety 14.05-15.00 P.M.

Total Active sub (as of May 2012) Individual Household 82%

CMDU 18%

*Summary Household*
• • •

Subscriber 767,655 Freeview 836,746 CMDU 359,336 Total 1,963,737 HH

Others 5.5% Knowledge 22% Freeview 52%

Silver 1.5 %

Individual Household
Platinum 2%

Gold 17%

TVS Sub 767,655 Freeview 836,746 Total = 1,604,401 units

CMDU
(Commercial Multi – Dwelling Unit) eg. Hotel , Apartment , Condo Etc. Total CMDU = 359,336 units

Up Country 49%

Bangkok 51%

Region

*Summary Household*
Total True Visions Household
1,963,737 HH 7,854,948 viewers
Signal unlocked

True Visions 1,963,737 HH C Band (PSI) 6,500,000 HH KU Band (DTV) 1,500,000 HH Other Satellites 1,000,000 HH Satellite Link 210,000 HH (การศึกษาทางไกลผ่ านดาวเทียม)

Grand Total 11,173,737 HH 44,694,948 viewers
True Visions Subscribers
1,963,737 HH 7,854,948 viewers

KU Band (DTV) C Band (PSI)
6,500,000 HH 26,000,000 viewers 1,500,000 HH 6,000,000 viewers

Other Satellites
1,000,000 HH 4,000,000 viewers

Satellite Link
210,000 HH 840,000 viewers

Thailand’s only -hour TV news channel now available

Free-To-Air
in...
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