TJX Analysis
TJX, comprised of T.J.Maxx, Home Goods, and Marshalls, experienced increased sales in the year of 2012. TJX reaches out to customers not only in the United States, but also in Canada and Europe. It has been a long term goal for TJX to increase the diversity of their customers, and fortunately, more and more young customers have been shopping with TJX this past year. TJX is a $26 billion dollar business and CEO Carol Meyrowitz hopes to reach a $40 billion dollar goal in the near future.
Sales and Marketing Position
TJX has over 3,000 stores and this year, all of the stores delivered excellent results. Sales increased by $3 billion dollars this year, a 12 % increase from 2011. In spite of the Great
Recession, low-cost high-volume companies such as TJX managed to increase their sales and reach out to new customers. With a standard of designer brands at warehouse prices, TJX’s demographics show that within recent years, the number of young customers have risen. TJX hopes to further their marketing and advertising this upcoming year, hoping to attract and maintain their younger audiences.
Net Sales and Financial Strength
In 2012, sales reached an all time high of $26 billion dollars. TJX also used $1.3 billion to repurchase TJX stock and the per-share dividend increased to 21%, further strengthening
TJX’s financial position.
Distribution of Revenue
As shown in the following chart above, most of TJX’s total revenue comes from the
United States, and almost a quarter of the total revenue from the Northeast alone. Although sales
in Canada and Europe has increased over the years, TJX hopes to seize the potential to attract more customers in their international settings.
2008 Financial Report
Despite the difficult economy in 2008, TJX managed to maintain higher sales than retail competitors. Although sales were lower than expectations, there was still a 4% increase over the prior year. Sales in 2008 totaled to $19 billion dollars. TJX’s off price
Sales and Marketing Position
TJX has over 3,000 stores and this year, all of the stores delivered excellent results. Sales increased by $3 billion dollars this year, a 12 % increase from 2011. In spite of the Great
Recession, low-cost high-volume companies such as TJX managed to increase their sales and reach out to new customers. With a standard of designer brands at warehouse prices, TJX’s demographics show that within recent years, the number of young customers have risen. TJX hopes to further their marketing and advertising this upcoming year, hoping to attract and maintain their younger audiences.
Net Sales and Financial Strength
In 2012, sales reached an all time high of $26 billion dollars. TJX also used $1.3 billion to repurchase TJX stock and the per-share dividend increased to 21%, further strengthening
TJX’s financial position.
Distribution of Revenue
As shown in the following chart above, most of TJX’s total revenue comes from the
United States, and almost a quarter of the total revenue from the Northeast alone. Although sales
in Canada and Europe has increased over the years, TJX hopes to seize the potential to attract more customers in their international settings.
2008 Financial Report
Despite the difficult economy in 2008, TJX managed to maintain higher sales than retail competitors. Although sales were lower than expectations, there was still a 4% increase over the prior year. Sales in 2008 totaled to $19 billion dollars. TJX’s off price