Title: “with a Point of Departure from the Managerial Economics Theory (Ies) of Your Choice Describe How Managerial Economics Is Applicable in Your Work Place of Your Choice.”

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MZUMBE UNIVERSITY
(CHUO KIKUU MZUMBE)
DAR ES SALAAM BUSINESS SCHOOL

STUDENT NAME: KARUGABA RUGAIMUKAMU
REGISTRATION NUMBER: 1375/T.09
COURSE: MSC.MARKETING MANAGEMENT
SUBJECT: MANAGERIAL ECONOMICS
COURSE LECTURER: DR. PROSPER NGOWI
TERM PAPER ASSIGNMENT
TITLE: “WITH A POINT OF DEPARTURE FROM THE MANAGERIAL ECONOMICS THEORY (IES) OF YOUR CHOICE DESCRIBE HOW MANAGERIAL ECONOMICS IS APPLICABLE IN YOUR WORK PLACE OF YOUR CHOICE.” CASE STUDY: ZAIN TANZANIA

TABLE OF CONTENTS
Table of contents……………………………………………………………….i List of Abbreviations……………………………………………………………ii 1.0Introduction………………………………………………………………...1 1.1Economic Theories Explanation……………………………………. 1.2Theories to be Discussed…………………………………………… 2.0Zain Tanzania History and Background……………………………………. 2.1Zain Market Share and the Status of Telecommunication Sector…… 2.2Zain Organization Structure………………………………………….. 2.3Zain Products and Services…………………………………………… 3.0Challenging Managerial Decision Areas in Zain Tanzania-Real Cases……… 3.1Choice of Product……………………………………………………… 3.2 Determining the Price of a Product…………………………………… 3.3 Choice of Technology…………………………………………………. 3.4 How to promote Sales………………………………………………… 3.5 How to Manage Inventory…………………………………………… 3.6 Choice of Business and Nature of Product……………………………. 4.0 Impact of the Decisions in the Short Run and Long Run…………………….. 4.1 Impact of Product Choice……………………………………………… 4.2 Impact on Price Setting………………………………………………… 4.3 Impact on the Choice of Technology…………………………………… 4.4 Impact on Decisions Made to Promote Sales…………………………… 4.5 Impact from the Management of Inventory……………………………… 4.6 Impact Associated with the Choice of Business and Nature of Product….. 5.0 Conclusion and Recommendations……………………………………………….. Appendix i: Illustration of Application of Economics to Managerial Decision Making….. Appendix ii: Zain Tanzania Organization Structure Chart………………………………... Appendix iii: Telecommunication Operators, Voice Subscription and Teledensity……….. Appendix iv: Subscriber Shares and Trend of Voice Operator Subscriptions……………….. References………………………………………………………………………………………

LIST OF ABBREVIATIONS:
BDCs: Business Development Coordinators
CAD: Corporate Affairs Director
CAM: Corporate Affairs Manager
CAOs: Corporate Affairs Officers
CCD: Customer Care Director
CCMs: Customer Care Managers
CCO: Chief Commercial Office
CCRs: Customer Care Representatives
CCSs: Customer Care Supervisors
DM: Director of Marketing
EDGE: Enhanced Data rates for Global Evolution
FD: Finance Director
FDI: Foreign Direct Investment
FMs: Finance Managers
FOs: Finance Officers
GPRS: General Packet Radio Service
GSM: Groupe Special Mobile’ (Global System for Mobile Communications) HRD: Human Resource Director
HRMs & AMs: Human Resources Managers and Administration Managers HROs & AOs: Human Resources Officers and Administration Officers M-Banking: Mobile Banking
MD: Managing Director
MDC: Min Distribution Centre
MMS: Multimedia Message
MMSs: Marketing Managers-Segments
MOs: Marketing Officers
MRDC: Mini Regional Distribution Centre
PCs: Project Coordinators
PMs: Project Managers
R & D: Research and Development
SD: Sales Director
SMS: Short Message Service
TCRA: Tanzania Communication Regulatory Authority
TMs: Territory Mangers
TTCL: Tanzania Telecommunication Company Limited
Zap: Zain Pesa

1.0 INTRODUCTION
Before embarking to this paper it is wise to show how different economics gurus have defined Managerial Economics. Webster (2003) defines Managerial Economics as the application of economic theories and quantitative methods (Mathematics and Statistics) to the managerial decision making process. According to Dwivedi ( 2008), “Managerial economics can be broadly defined as the study of economic theories, logic and tools of economic analysis that are used in the process business...
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