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Principles of Marketing

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Principles of Marketing
A G E N E R A L O V E RV I E W O N

PRAN IN BANGLADESH

American International University of Bangladesh

Subject: Principles Of Marketing Section: K

Name and ID of the members of the group1.Islam Aminul 2.Islam Touhidul 3.Rahman Md Mostafizor 4.Shahnawaz Khan 5.Khalid Ibrahim Submitted To, Samira Nuzhat Lecturer AIUB Last date of submission: 19 April 2010. 2 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2

Date: 19 April 2010 Samira Nuzhat Course Instructor Principles of Marketing Subject: Submission of report. Dear Madam, It gives ours immense pleasure to submit a report on “Pran”. This report is submitted as a partial fulfillment as a part of our course.The preparation of the report has given ours and insightful experience and in-depth knowledge on “pran company” in Bangladesh. We have given our best effort to make it a worthy one and each aspect of the problem is considered and studied as required. If any confusion arises or further explanation is needed, we shall be available to explain the matter to you as and when required despite when required despite having limitations. Your benign and authoritative advice will encourage us to conduct further flawless research in future. Yours sincerely, 1.Islam Aminul 2.Islam Touhidul 3.Rahman Md Mostafizor 4.Shahnawaz Khan 5.Khalid Ibrahim 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2

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ACKNOWLEDGEMENT
While preparing the report, We acknowledgement the encouragement and full guidance given by my course instructor .without his relentless support, it would have been impossible to conduct this study. We express my gratitude to our instructor for providing us detailed feedback and technical assistance on the report. Besides, a number of people and institutions are to be thanked.

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TABLE OF CONTENT:

SL NO 01 02 03 04 05 06 07 08 09

TABLE OF CONTENT CURRENT MERKETING POSITION PRODUCT REVIEW COMPETETIVE REVIEW DISTRIBUTION REVIEW SWOT ANALYSIS OBJECTIVES POSITION PRICING ACTION

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