Titan Industries Limited

Topics: Tata Group, Management, Titan Industries Pages: 14 (4013 words) Published: February 4, 2011

Company Products Established Founder Distribution Production plant.

Titan Industries is the organisation that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognised and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world.

VISION-To be a world class, innovative & progressive organization & to build INDIA’s most desirable brand. MISSION- To create wealth for all our stakeholders by building highly successful business based on a customer centric approach & to contribute to the community. Background

Titan Industries was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO). The company set up its corporate office in Bangalore (Karnataka) and its watch manufacturing facility in Hosur (Tamil Nadu). In two decades the company has built an impressive watch business to become India’s largest manufacturer and the world's sixth largest manufacturer of watches. This has mainly been achieved by developing a formidable distribution network. The company has amongst the world's largest retail chain of exclusive retail showrooms for watches called ‘The World of Titan’ spread over 100 towns.

It also has multi-brand outlets named ‘Time Zone’, service centers and dealer outlets. Globally Titan has a presence in over thirty countries through its marketing subsidiaries.

Titan has also entered the jewellery business in 1995. Jewellery is sold in India through an exclusive company controlled retail chain, comprising of owned and franchised outlets. It is also exported to Singapore and the Middle East.

The company has watch assembly plants at Dehradun (Uttar Pradesh) and Baddi (Himachal Pradesh) and a plant manufacturing electronic circuit boards in Goa.

The majority stake in the company is held by the promoters, with TIDCO having 28 per cent of the shares and Tata Group companies owning 25 percent of the shares. Public holding in the company is around 28 per cent. The rest of the stake is held by foreign institutions, non-resident Indians, mutual funds and other institutions.

* Corporate structure is as under:

* Segment Division:
The company manufactures over 8 million watches per annum and has a customer base of over 80 million. It has manufacturing and assembly operations at Hosur, Dehradun, Roorkee and Baddi in Himachal Pradesh and an ECB plant in Goa. Its main products are: * Watches : Currently manufactures four main watch brands viz. Titan for the premium segment, Fastrack – focused on the youth and trendy fashion space, Sonata for the mass market and Xylys for the premium market. The Titan brand architecture comprises several sub-brands, each of which is a leader in its segment. Notable among them are: Titan Edge – The world's slimmest watch which stands for the philosophy of "less is more"; Titan Raga – the feminine and sensuous accessory for today's woman, Nebula - crafted in solid gold and precious stones and several other collections like Wall Street, Heritage, Regalia, Octane, Orion, Diva, Zoop, WWF and the Aviator series, all of which form a part of the Titan wardrobe. Sonata is today India's largest watch selling brand and is priced between Rs 295/- and Rs 1200/-. The company's first Swiss Made watch – Xylys is for the hi-end connoisseur and new age achiever. It also markets Tommy Hilfiger watches under a licensing arrangement and is introducing Hugo Boss. Today, the Titan portfolio has about 65% of the domestic market share in the organized watchmarket.  The company has 255 exclusive showrooms christened 'World of Titan', making it amongst the largest chains in its category. Titan watches are sold through over 12,000 outlets in over 2,500...
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